Format:
1 Online-Ressource (379 Seiten)
ISBN:
9781799883081
Content:
"This book contributes in an objective way for leveraging digital solutions to optimize the concept of hyper personalization in the tourist experience, emphasizing the importance of hyperpersonalization models, processes, strategies and issues within tourism and hospitality fields with a particular focus on digital IT solutions
Note:
Includes bibliographical references and index
,
Section 1. Digitalisation in tourism and hospitality: new trends. Chapter 1. Emphasizing the digital shift of hospitality towards hyper-personalization: application of machine learning clustering algorithms to analyze travelers ; Chapter 2. Deep learning and machine learning techniques for analyzing travelers' online reviews: a review ; Chapter 3. Digitalisation in the tourism and hospitality industry: perspectives of the supply and demand sides ; Chapter 4. Intelligent technology and automation in hospitality: the case of four- and five-star units operating in Portugal ; Chapter 5. Opportunities and challenges of ICT-based marketing in the accomodation sector: a study of Gurugram (Haryana), India -- Section 2. Smart tourism and co-creation. Chapter 6. Smart and sustainable tourism destinations: a bibliometric analysis ; Chapter 7. Smart tourism destinations: a literature review on applications in Turkey's touristic destinations ; Chapter 8. The phenomenon of value co-creation and its place in air transport -- Section 3. Consumer behaviour, brand, and digital marketing. Chapter 9. Customer brand identification and its influence on customer loyalty in the hotel industry ; Chapter 10. Customer relationship management in tourism in the digitalization process: the case of Turkey ; Chapter 11. Digital marketing as a driver of tourism: case study in Paraty, Rio de janeiro, Brazil ; Chapter 12. Importance-performance analysis of tourism destination attractiveness: technology and other influencing factors ; Chapter 13. Living room instead of hotel room: the underlying motivation of peer-to-peer booking in airbnb and hotels ; Chapter 14. The hierarchization of product attributes: hotel managers in the decision and purchasing processes of consumers the case of outbound markets of Porto ; Chapter 15. The importance of online reputation management in four- and five-star hotes: case of Lisbon. - Mode of access: World Wide Web
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 1799883086
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781799883067
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 179988306X
Language:
English
DOI:
10.4018/978-1-7998-8306-7
URL:
Volltext
(URL des Erstveröffentlichers)
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