Format:
1 Online-Ressource (40 p)
Series Statement:
Ross School of Business Paper No. 1207
Content:
Stories help us make sense of the world around us and our role in it, including defining ‘success’. Stories reflect society and culture at large, but are also very context-specific; they involve particular individuals and organizations. Thus, stories are a powerful mechanism linking the society and the organization. We offer an institutional view of storytelling’s role in small businesses and entrepreneurial endeavors. In academic vernacular, from our institutional viewpoint, we examine the types of organizational stories told, their sources and processes of creation, along with their direct and indirect effects. In practical terms: what stories are told, how, why, and with what effect? To do so, we rely primarily on research and examples from organization theory, strategy and entrepreneurship, focusing on new and small ventures where possible. In our concluding discussion, we suggest potential directions for researchers and possible storytelling improvements for small business owners and entrepreneurs
Note:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 1, 2013 erstellt
Language:
English
DOI:
10.2139/ssrn.2340100
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