Format:
Online-Ressource (XVI, 230 S.)
,
Ill.
Edition:
Online-Ausg. 2011 Electronic reproduction; Available via World Wide Web
ISBN:
9780230336735
,
9780230336735
Content:
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Content:
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations
Note:
Description based upon print version of record
,
pt. 1. Brand aesthetics : theory and direct applicationspt. 2. Brand aesthetics : applications to linear aesthetic expressions.
,
Electronic reproduction; Available via World Wide Web
Additional Edition:
9781283532174*MyiLibrary
Additional Edition:
1283532174*ebk
Additional Edition:
9781137025609
Additional Edition:
9780230336735
Additional Edition:
Erscheint auch als Druck-Ausgabe Mazzalovo, Gerald Brand aesthetics Basingstoke, Hampshire [u.a.] : Palgrave Macmillan, 2012 0230336736
Additional Edition:
9780230336735
Language:
English
Keywords:
Markenpolitik
;
Industriedesign
;
Ästhetik
;
Electronic books
URL:
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