Format:
xiii, 261 Seiten
,
Illustrationen
ISBN:
9781501773297
Content:
"Examines the early history of the Japanese life insurance industry, from 1881 to 1945. The book focuses on how industry and government figures used concepts of mutuality in insurance marketing, health promotion campaigns, colonial governance, labor policy, and wartime mobilization."
Content:
In Selling the Future, Ryan Moran explains how the life insurance industry in Japan exploited its association with mutuality and community to commodify and govern lives. Covering the years from the start of the industry in 1881 through the end of World War II, Moran describes insurance companies and government officials working together to create a picture of the future as precarious and dangerous. Since it was impossible for individual consumers to deal with every contingency on their own, insurance industry administrators argued that their usage of statistical data enabled them to chart the predictable future for the aggregate. Through insurance, companies and the state thus offered consumers a means to a perfectible future in an era filled with repeated crises. Life insurance functioned as an important modernist technology within Japan and its colonies to instantiate expectations for responsibility, to reconfigure meanings of mutuality, and to normalize new social formations (such as the nuclear family) as essential to life. Life insurance thus offers an important vehicle for examining the confluence of modes of mobilizing and organizing bodies, the expropriation of financial resources, and the action of disciplining workers into a capitalist system
Note:
Includes bibliographical references and index
,
Making mutuality profitable: visions of community in the industry's early years -- Creating a desire for life: life insurance sales and marketing -- Delivering security: postal life insurance and social unrest -- Perfecting the social body: bodily habits and health improvement in interwar Japan -- Empire of responsibility: state-sponsored visions of communal life in colonial Korea -- Life at war: life insurance and national solidarity amid wartime mobilization.
Additional Edition:
9781501773303
Additional Edition:
9781501773310
Additional Edition:
Erscheint auch als Online-Ausgabe Moran, Ryan, 1980- Selling the future Ithaca [New York] : Cornell University Press, 2023 9781501773303
Additional Edition:
Erscheint auch als Online-Ausgabe Moran, Ryan, 1980 - Selling the Future Ithaca, NY : Cornell University Press, 2023 9781501773303
Additional Edition:
9781501773310
Language:
English
URL:
Cover
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