Format:
Online-Ressource (xvii, 230 p., [16] leaves of col. plates)
,
ill
Edition:
Online-Ausg. 2011 Electronic reproduction; Available via World Wide Web
ISBN:
1118038681
,
1282990128
,
9780470937877
,
9781282990128
,
9781118038680
Content:
"The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business. From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company's success. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today"--
Note:
Includes index
,
Guitar Lessons: A Life's Journey Turning Passion Into Business; Contents; Foreword; Acknowledgments; Introduction: Rust Never Sleeps; Chapter 1: Life's Little Lessons; How'd You Know?; Get in Line; Chapter 2: My Very First Guitar; Whatever it Takes to Get the Job Done; Music and Shop Class; It's a Family Affair; Chapter 3: Inspiration; Trust and Respect; Chapter 4: The American Dream; Developing My Craft; 10,000 and a Dream; Chapter 5: On Our Own; Planning for the Future; Where Plan and Execution Meet; Chapter 6: Early Successes and Early Failures; Finishing What We Started
,
New OpportunitiesChapter 7: Sweat Equity; Start Early and Work Hard; The Thing About Money; Making Decisions; Hard Work and Dedication; Our First Paycheck; Improving our Craft; Chapter 8: Figuring It Out, One Guitar at a Time; A New Mind Set; Practice Makes Perfect; You Are Only as Good as Your Employees; Outfitting the Shop; It's Business, Not Personal; Chapter 9: Finding Our Place; The Rise of the Electric Guitar; On the Road; And Then There Were Two; Chapter 10: Gaining Traction; Chapter 11: On the Move; Chapter 12: Making Our Case; Chapter 13: We're All in This Together; Split Personality
,
Admitting Our ShortcomingsDelivering Bad News; Chapter 14: Embracing Technology; How Francis, Adrian, Dave, and Larry Changed Guitars; Chapter 15: Building Our Brand; Chapter 16: Innovation; Sticking Our Necks Out; Amplifying Our Efforts; Creating New Solutions; Chapter 17: Artists and Celebrities; An Extra Fret Will Do It; Then Along Came Doyle; My Stint as the A&R Guy; You Have to Meet This Guy; Chapter 18: In 10 Years, We'll Be Glad We Did; Chapter 19: The Third Owner; Our Hills and Valleys; Being Your Own Third Owner; Epilogue; Photo Insert
,
Electronic reproduction; Available via World Wide Web
Additional Edition:
9781118038666
Additional Edition:
1282989286
Additional Edition:
Print version Guitar Lessons : A Life's Journey Turning Passion into Business
Language:
English
URL:
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