Format:
xi, 261 Seiten
,
Illustrationen
,
24 cm
ISBN:
9780262034463
,
0262034468
Content:
Preface -- The value of a winning corporate reputation -- Corporate reputation as a strategic game -- How corporate reputations form & work -- Strategy-led corporate reputations -- Creating a winning reputation : being simply better -- Creating a winning reputation - corporate storytelling -- Managing corporate reputations -- Keeping score -- Keeping out of trouble -- Distracting reputation myths -- Frequently asked questions -- Epilogue -- Appendix -- Notes -- Index
Additional Edition:
Erscheint auch als Online-Ausgabe Dowling, Grahame R. Winning the reputation game Cambridge, Massachusetts : The MIT Press, 2016 9780262335089
Additional Edition:
0262034468
Additional Edition:
9780262034463
Additional Edition:
Erscheint auch als Online-Ausgabe Dowling, Grahame R. Winning the reputation game Cambridge, Massachusetts : The MIT Press, 2016 9780262335089
Additional Edition:
0262335085
Additional Edition:
9780262335096
Additional Edition:
0262335093
Language:
English
Subjects:
Economics
,
General works
Keywords:
Unternehmen
;
Prestige
;
Strategisches Management
;
Unternehmen
;
Prestige
;
Strategisches Management
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