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Format: 1 Online-Ressource (viii, 270 Seiten)

ISBN: 9783110416794 , 9783110416831

Series Statement: Age of Access? volume 7

Note: Erscheint als Open Access bei De Gruyter

Additional Edition: Erscheint auch als Druck-Ausgabe, hardback ISBN 978-3-11-041650-3

Language: English

Keywords: Online-Werbung ; Online-Marketing ; Kommunikation ; Verbraucherinformation ; Informationsverhalten ; Verbraucherverhalten ; Kundenorientierung ; Werbung ; Werbung ; Online-Marketing ; Informationspolitik ; Werbeerfolg ; Verbraucherverhalten ; Kundendaten ; Informationsgesellschaft ; Digitalisierung ; Unternehmen ; Kommunikation ; Werbewirkung ; Informationsqualität ; Aufsatzsammlung ; Aufsatzsammlung

DOI: 10.1515/9783110416794

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Author information: Siegert, Gabriele 1963-

Author information: Rimscha, M. Bjørn von 1978-

UID:

Format: 1 online resource (viii, 270 pages) : , illustrations.

Edition: 1 edition.

ISBN: 9783110416794 , 3110416794 , 9783110416831 , 3110416832 , 3110416506 , 9783110416503

Series Statement: Age of access? grundfragen der informationsgesellschaft, 7

Content: In today?s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate ? to ?co-create? ?, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Note: Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources and consumer tribe integrators -- List of contributors : short biographies. , I Information and Disinformation about Advertising -- Advertising Critique: Themes, Actors and Challenges in a Digital Age -- Information and Disinformation through Advertising Literacy in Communication Studies: Action Research and Real Social Projects -- Advertising Self-Reference- As Exemplified by the International Festival of Creativity -- II Information and Disinformation through Advertising -- Human Processing of Commercial Information in Digital Environments -- Trade Practices and Consumer Disinformation -- Greenwashing: Disinformation through Green Advertising -- The Rise of Brand Journalism -- III Information about Users -- Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech -- The Legal and Ethical Aspects of Collecting and Using Information about the Consumer -- The Internet of Things as Disruptive Innovation for the Advertising Ecosystem -- IV Inclusion of Users in the Creation of Advertising -- The Rhetoric of Marketing Co-creation -- Spread the Word- The Effect of Word of Mouth in e-Marketing -- User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators.

Language: English

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UID:

Format: 1 online resource (270 pages) : , digital file(s).

ISBN: 3-11-041679-4 , 3-11-041683-2

Series Statement: Age of access? Grundfragen der Informationsgesellschaft ; 7

Content: In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Note: Frontmatter -- , Editor's Preface -- , Contents -- , Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users? / , I. Information and Disinformation about Advertising -- , 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age / , 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects / , 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity / , II. Information and Disinformation through Advertising -- , 2.1 Human Processing of Commercial Information in Digital Environments / , 2.2 Trade Practices and Consumer Disinformation / , 2.3 Greenwashing: Disinformation through Green Advertising / , 2.4 The Rise of Brand Journalism / , III. Information about Users -- , 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech / , 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer / , 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem / , IV. Inclusion of Users in the Creation of Advertising -- , 4.1 The Rhetoric of Marketing Co-creation / , 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing / , 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators / , List of Contributors - Short Biographies , Also available in print form. , In English.

Additional Edition: Print version (hardback): ISBN 9783110416503

Language: English

DOI: 10.1515/9783110416794

UID:

Format: 1 Online-Ressource (viii, 270 Seiten) , Illustrationen

ISBN: 9783110416794 , 9783110416831

Series Statement: Age of Access? Volume 7

Content: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues

Note: Literaturangaben

Additional Edition: ISBN 9783110416506

Additional Edition: ISBN 9783110416503

Additional Edition: Erscheint auch als Druck-Ausgabe Commercial communication in the digital age Berlin : De Gruyter Saur, 2017 ISBN 3110416506

Additional Edition: ISBN 9783110416503

Language: English

Subjects: Economics , General works

Keywords: Informationsgesellschaft ; Digitalisierung ; Unternehmen ; Kommunikation ; Werbewirkung ; Informationsqualität

URL: View this content on Open Research Library

URL: http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

Author information: Siegert, Gabriele 1963-

Author information: Rimscha, M. Bjørn von 1978-

UID:

Format: 1 online resource (viii, 270 pages) : , illustrations

ISBN: 9783110416794 , 3110416794 , 9783110416831 , 3110416832 , 9783110416503 , 3110416506 , 9783110416800 , 3110416808

Series Statement: Age of Access? Grundfragen der Informationsgesellschaft ; 7

Content: In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate -- to "co-create"--, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Note: I Information and Disinformation about Advertising -- Advertising Critique: Themes, Actors and Challenges in a Digital Age -- Information and Disinformation through Advertising Literacy in Communication Studies: Action Research and Real Social Projects -- Advertising Self-Reference- As Exemplified by the International Festival of Creativity -- II Information and Disinformation through Advertising -- Human Processing of Commercial Information in Digital Environments -- Trade Practices and Consumer Disinformation -- Greenwashing: Disinformation through Green Advertising -- The Rise of Brand Journalism -- III Information about Users -- Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech -- The Legal and Ethical Aspects of Collecting and Using Information about the Consumer -- The Internet of Things as Disruptive Innovation for the Advertising Ecosystem -- IV Inclusion of Users in the Creation of Advertising -- The Rhetoric of Marketing Co-creation -- Spread the Word- The Effect of Word of Mouth in e-Marketing -- User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators. , In English.

In: De Gruyter Open Books., De Gruyter

Additional Edition: 9783110416831

Additional Edition: 9783110416503

Language: English

Keywords: Electronic books. ; Electronic books.

DOI: 10.1515/9783110416794

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UID:

Format: 1 Online-Ressource (viii, 270 Seiten)

ISBN: 9783110416794

Series Statement: Age of Access? Grundfragen der Informationsgesellschaft Volume 7

Content: The buzzwords "Information Society" and "Age of Access" suggest that information is now universally accessible without any form of hindrance. Indeed, the German constitution calls for all citizens to have open access to information. Yet in reality, there are multifarious hurdles to information access - whether physical, economic, intellectual, linguistic, political, or technical. Thus, while new methods and practices for making information accessible arise on a daily basis, we are nevertheless confronted by limitations to information access in various domains. This new book series assembles academics and professionals in various fields in order to illuminate the various dimensions of information's inaccessability. While the series discusses principles and techniques for transcending the hurdles to information access, it also addresses necessary boundaries to accessability.

Content: Intro -- Editor's Preface -- Contents -- Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users? -- I. Information and Disinformation about Advertising -- 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age -- 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects -- 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity -- II. Information and Disinformation through Advertising -- 2.1 Human Processing of Commercial Information in Digital Environments -- 2.2 Trade Practices and Consumer Disinformation -- 2.3 Greenwashing: Disinformation through Green Advertising -- 2.4 The Rise of Brand Journalism -- III. Information about Users -- 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech -- 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer -- 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem -- IV. Inclusion of Users in the Creation of Advertising -- 4.1 The Rhetoric of Marketing Co-creation -- 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing -- 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators -- List of Contributors - Short Biographies.

Note: Description based on publisher supplied metadata and other sources

Additional Edition: ISBN 9783110416831

Additional Edition: ISBN 9783110416503

Additional Edition: Erscheint auch als Druck-Ausgabe Commercial communication in the digital age Berlin : De Gruyter Saur, 2017 ISBN 3110416506

Additional Edition: ISBN 9783110416503

Language: English

Subjects: Economics , General works

Keywords: Informationsgesellschaft ; Digitalisierung ; Unternehmen ; Kommunikation ; Werbewirkung ; Informationsqualität ; Werbung ; Online-Marketing ; Informationspolitik ; Werbeerfolg ; Verbraucherverhalten ; Kundendaten ; Aufsatzsammlung

URL: lizenzpflichtig

Author information: Siegert, Gabriele 1963-

Author information: Rimscha, M. Bjørn von 1978-

UID:

Format: 1 online resource (viii, 270 pages) : , illustrations.

Edition: 1 edition.

ISBN: 9783110416794 , 3110416794 , 9783110416831 , 3110416832 , 3110416506 , 9783110416503

Series Statement: Age of access? grundfragen der informationsgesellschaft, 7

Content: In today?s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate ? to ?co-create? ?, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Note: Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources and consumer tribe integrators -- List of contributors : short biographies. , I Information and Disinformation about Advertising -- Advertising Critique: Themes, Actors and Challenges in a Digital Age -- Information and Disinformation through Advertising Literacy in Communication Studies: Action Research and Real Social Projects -- Advertising Self-Reference- As Exemplified by the International Festival of Creativity -- II Information and Disinformation through Advertising -- Human Processing of Commercial Information in Digital Environments -- Trade Practices and Consumer Disinformation -- Greenwashing: Disinformation through Green Advertising -- The Rise of Brand Journalism -- III Information about Users -- Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech -- The Legal and Ethical Aspects of Collecting and Using Information about the Consumer -- The Internet of Things as Disruptive Innovation for the Advertising Ecosystem -- IV Inclusion of Users in the Creation of Advertising -- The Rhetoric of Marketing Co-creation -- Spread the Word- The Effect of Word of Mouth in e-Marketing -- User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators.

Language: English

URL: OAPEN

URL: OAPEN

URL: Connect to OAPEN e-book

URL: OCLC metadata license agreement

UID:

Format: 1 online resource (270 pages) : , digital file(s).

ISBN: 3-11-041679-4 , 3-11-041683-2

Series Statement: Age of access? Grundfragen der Informationsgesellschaft ; 7

Content: In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Note: Frontmatter -- , Editor's Preface -- , Contents -- , Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users? / , I. Information and Disinformation about Advertising -- , 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age / , 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects / , 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity / , II. Information and Disinformation through Advertising -- , 2.1 Human Processing of Commercial Information in Digital Environments / , 2.2 Trade Practices and Consumer Disinformation / , 2.3 Greenwashing: Disinformation through Green Advertising / , 2.4 The Rise of Brand Journalism / , III. Information about Users -- , 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech / , 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer / , 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem / , IV. Inclusion of Users in the Creation of Advertising -- , 4.1 The Rhetoric of Marketing Co-creation / , 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing / , 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators / , List of Contributors - Short Biographies , Also available in print form. , In English.

Additional Edition: Print version (hardback): ISBN 9783110416503

Language: English

DOI: 10.1515/9783110416794

UID:

Format: 1 online resource (270 pages) : , digital file(s).

ISBN: 3-11-041679-4 , 3-11-041683-2

Series Statement: Age of access? Grundfragen der Informationsgesellschaft ; 7

Content: In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Note: Frontmatter -- , Editor's Preface -- , Contents -- , Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users? / , I. Information and Disinformation about Advertising -- , 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age / , 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects / , 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity / , II. Information and Disinformation through Advertising -- , 2.1 Human Processing of Commercial Information in Digital Environments / , 2.2 Trade Practices and Consumer Disinformation / , 2.3 Greenwashing: Disinformation through Green Advertising / , 2.4 The Rise of Brand Journalism / , III. Information about Users -- , 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech / , 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer / , 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem / , IV. Inclusion of Users in the Creation of Advertising -- , 4.1 The Rhetoric of Marketing Co-creation / , 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing / , 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators / , List of Contributors - Short Biographies , Also available in print form. , In English.

Additional Edition: Print version (hardback): ISBN 9783110416503

Language: English

DOI: 10.1515/9783110416794

UID:

Format: 1 online resource (270 pages) : , digital file(s).

ISBN: 3-11-041679-4 , 3-11-041683-2

Series Statement: Age of access? Grundfragen der Informationsgesellschaft ; 7

Content: In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Note: Frontmatter -- , Editor's Preface -- , Contents -- , Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users? / , I. Information and Disinformation about Advertising -- , 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age / , 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects / , 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity / , II. Information and Disinformation through Advertising -- , 2.1 Human Processing of Commercial Information in Digital Environments / , 2.2 Trade Practices and Consumer Disinformation / , 2.3 Greenwashing: Disinformation through Green Advertising / , 2.4 The Rise of Brand Journalism / , III. Information about Users -- , 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech / , 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer / , 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem / , IV. Inclusion of Users in the Creation of Advertising -- , 4.1 The Rhetoric of Marketing Co-creation / , 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing / , 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators / , List of Contributors - Short Biographies , Also available in print form. , In English.

Additional Edition: Print version (hardback): ISBN 9783110416503

Language: English

DOI: 10.1515/9783110416794