Format:
1 Online-Ressource (xxxi, 554 Seiten) :
,
Illustrationen, Diagramme.
ISBN:
978-1-79987-546-8
Series Statement:
Advances in electronic commerce (AEC)
Content:
"This book provides relevant theoretical frameworks and the latest empirical research findings in the areas of e-commerce and the collaborative economy or sharing economy, offering a comprehensive perspective on the platform economy by connecting both the e-commerce and the collaborative economy research streams together"--
Note:
- Section 5. Technology and innovation for the platform economy. Chapter 12. Blockchain for transformation in digital marketing ; Chapter 13. Payment systems as a driver for platform growth in e-commerce: network effects and business models ; Chapter 14. Effectiveness of social interactivity in merchant websites on emotional and behavioral responses: study of the anthropomorphic virtual agent and the commercial discussion forum -- Section 6. Social media for the platform economy and e-commerce. Chapter 15. A look at the new online consumer behavior on social media platforms ; Chapter 16. The landscape of social commerce in Indonesia ; Chapter 17. This thing of social media!: indeed a platform for running or developing business in the financial sector -- . - - Section 7. New frontiers in the platform economy. Chapter 18. The paradox of luxury in digitalization ; Chapter 19. Examining virtual classroom platforms in hospitality education: effect of service quality, perceived ease of use, and perceived usefulness. - Mode of access: World Wide Web
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 1799875466
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781799875451
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 1799875458
Language:
English
DOI:
10.4018/978-1-7998-7545-1
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
Volltext
(URL des Erstveröffentlichers)
