UID:
almahu_9948633254902882
Format:
1 online resource (224 pages)
ISBN:
9781788111324 (e-book)
Content:
One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Note:
Includes index.
,
Contents: 1. Entrepreneurial marketing -- 2. Foundations of marketing decision making -- 3. Entrepreneurial market identification -- 4. Entrepreneurial market segmentation and competitive positioning -- 5. Entrepreneurial product/service policy -- 6. Entrepreneurial price policy -- 7. Entrepreneurial distribution policy -- 8. Entrepreneurial promotion policy -- 9. International entrepreneurial marketing -- 10. The entrepreneurial marketing plan -- Index.
Additional Edition:
ISBN 9781788111317 (hardback)
Language:
English
Subjects:
Economics
Keywords:
Electronic books.
;
Electronic books
;
Electronic books
;
Electronic books.
URL:
https://www.elgaronline.com/view/9781788111317/9781788111317.xml
URL:
Deutschlandweit zugänglich
URL:
Deutschlandweit zugänglich
URL:
FULL
((Currently Only Available on Campus))
URL:
https://www.elgaronline.com/view/9781788111317/9781788111317.xml
URL:
Volltext
(URL des Erstveröffentlichers)
