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  • Berlin International  (8)
  • 2010-2014  (8)
  • 1980-1984
Type of Medium
Language
Region
Library
Years
Year
Keywords
  • 1
    Image
    Image
    New York, USA : McGraw-Hill
    UID:
    kobvindex_INT0002465
    Format: xvi, 267 pages , richly illustrated , 23.5 cm
    Edition: 4th edition, international edition
    ISBN: 9780071086080 , 0071086080
    Content: "Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made."
    Note: EDITORIAL NOTE: previous edition: ©2008
    Language: English
    Keywords: Textbooks
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    UID:
    kobvindex_INT0002404
    Format: xxiii, 233 pages , illustrations , 24 x 16.5 cm
    Edition: 4th edition
    ISBN: 9781442206687 , 9781442206694 , 1442206683 , 1442206691
    Content: "Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text."
    Language: English
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  • 3
    UID:
    kobvindex_INTEBC3399588
    Format: 1 online resource (495 pages)
    Edition: 1st ed.
    ISBN: 9781610581448
    Note: Cover -- Title -- CONTENTS -- INTRODUCTION -- CONTRIBUTORS -- Chapter One: MANAGING THE BUSINESS -- Chapter Two: TO FREELANCE OR NOT TO FREELANCE -- Chapter Three: WORKING WITH CLIENTS -- Chapter Four: WORKING WITH EDITORS, ILLUSTRATORS, VENDORS, AND INFORMATION -- Chapter Five: WORKING WITH OTHER CREATIVES -- Chapter Six: PROMOTING YOURSELF -- Chapter Seven: STAYING CREATIVE -- Chapter Eight: DESIGNING PUBLICATIONS -- Chapter Nine: THE ELEMENTS OF A PAGE -- Chapter Ten: DESIGNING BOOKS -- Chapter Eleven: DESIGNING NEW MEDIA -- Chapter Twelve: TECHNOLOGY AND DESIGN -- Chapter Thirteen: ACHIEVING BALANCE -- ABOUT THE AUTHORS
    Additional Edition: Print version Saville, Laurel 365 Habits of Successful Graphic Designers Osceola : Quarto Publishing Group USA,c2011 ISBN 9781592537372
    Language: English
    Keywords: Electronic books
    URL: FULL  ((OIS Credentials Required))
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  • 4
    UID:
    kobvindex_INT59597
    Format: 1 online resource (495 pages)
    Edition: 1st ed.
    ISBN: 9781610581448
    Note: Cover -- Title -- CONTENTS -- INTRODUCTION -- CONTRIBUTORS -- Chapter One: MANAGING THE BUSINESS -- Chapter Two: TO FREELANCE OR NOT TO FREELANCE -- Chapter Three: WORKING WITH CLIENTS -- Chapter Four: WORKING WITH EDITORS, ILLUSTRATORS, VENDORS, AND INFORMATION -- Chapter Five: WORKING WITH OTHER CREATIVES -- Chapter Six: PROMOTING YOURSELF -- Chapter Seven: STAYING CREATIVE -- Chapter Eight: DESIGNING PUBLICATIONS -- Chapter Nine: THE ELEMENTS OF A PAGE -- Chapter Ten: DESIGNING BOOKS -- Chapter Eleven: DESIGNING NEW MEDIA -- Chapter Twelve: TECHNOLOGY AND DESIGN -- Chapter Thirteen: ACHIEVING BALANCE -- ABOUT THE AUTHORS
    Additional Edition: Print version Saville, Laurel 365 Habits of Successful Graphic Designers Osceola : Quarto Publishing Group USA,c2011 ISBN 9781592537372
    Language: English
    Keywords: Electronic books
    URL: FULL  ((OIS Credentials Required))
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  • 5
    Online Resource
    Online Resource
    Oxford : Oxford University Press, Incorporated
    UID:
    kobvindex_INT70463
    Format: 1 online resource (1033 pages)
    Edition: 1st ed.
    ISBN: 9780199236619 , 9780191553158
    Series Statement: Oxford Handbooks Series
    Content: The Oxford Handbook of Banking provides an overview and analysis of state-of-the-art research in banking written by leading researchers in the field. It strikes a balance between abstract theory, empirical analysis, and practitioner and policy-related material
    Note: Intro -- Contents -- List of Figures -- List of Tables -- List of Abbreviations -- List of Contributors -- 1. Banking: An Overview -- I. THE THEORY OF BANKING -- 2. The Roles of Banks in Financial Systems -- 3. The Accelerating Integration of Banks and Markets and its Implications for Regulation -- 4. Risk Management in Banking -- 5. Liquidity Production in Twenty-first-century Banking -- 6. Diversification in Banking -- 7. Universal Banking -- 8. The Corporate Structure of International Financial Conglomerates: Complexity and its Implications for Safety and Soundness -- II. REGULATORY AND POLICY PERSPECTIVES -- 9. Central Banking -- 10. The Role of Banks in the Transmission of Monetary Policy -- 11. Lender of Last Resort and Bank Closure Policy -- 12. Regulation and Supervision: An Ethical Perspective -- 13. Deposit Insurance -- 14. Risk-based Regulatory Capital and Basel II -- 15. Market Discipline in Bank Supervision -- 16. Competition and Antitrust Policy in Banking -- 17. World Trade Organization Commitments vs. Reported Practices on Foreign Bank Entry and Regulation: A Cross-country Analysis -- III. BANK PERFORMANCE -- 18. Efficiency in Banking: Theory, Practice, and Evidence -- 19. Technological Change, Financial Innovation, and Diffusion in Banking -- 20. Banking Globalization: International Consolidation and Mergers in Banking -- 21. Small Business Lending -- 22. Consumer Lending -- 23. Residential Mortgages -- 24. Securitization: Instruments and Implications -- IV. MACROECONOMIC PERSPECTIVES IN BANKING -- 25. Systemic Risk in Banking: An Update -- 26. Banking Crises -- 27. The Great Depression and other 'Contagious' Events -- 28. Payments Systems -- 29. Finance and Economic Development: The Role of Government -- 30. Banking and Real Economic Activity -- V. INTERNATIONAL DIFFERENCES IN BANKING STRUCTURES AND ENVIRONMENTS , 31. Banking in the United States -- 32. Banking in the European Union -- 33. Banking in Transition Countries -- 34. Banking in Latin America -- 35. Banking in Japan -- 36. Banking in Developing Nations of Asia: An Overview of Recent Changes in Ownership Structure -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z.
    Additional Edition: Print version Berger, Allen N. The Oxford Handbook of Banking Oxford : Oxford University Press, Incorporated,c2010 ISBN 9780199236619
    Language: English
    Keywords: Electronic books
    URL: FULL  ((OIS Credentials Required))
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  • 6
    Online Resource
    Online Resource
    Oxford : Taylor and Francis Group
    UID:
    kobvindex_INT72028
    Format: 1 online resource (321 pages)
    Edition: 1st ed.
    ISBN: 9780415532211 , 9781136231032
    Series Statement: China Policy Series
    Content: One consequence of China's economic growth has been a massive increase in migration, both internal and external. Within China millions of rural workers have migrated to the cities. Outside China, many Chinese have migrated to other parts of the world, their remittances home often having a significant impact within China. Also, China's increasing links to other parts of the world have led to a growth in migration to China, most interestingly recently migration from Africa. Based on extensive original research, this book examines a wide range of issues connected to Chinese migration
    Note: Cover -- Title -- Copyright -- Contents -- List of illustrations -- Notes on contributors -- Preface I -- Preface II -- Acknowledgments -- List of abbreviations -- PART I Inequality and migration -- 1 The work situation and social attitudes of migrant workers in China under the crisis -- 2 Institutional and non-institutional paths: migrants and non-migrants' different processes of socioeconomic status attainment in China -- 3 The impact of remittances on rural poverty reduction and rural households' living expenditures -- PART II Social exclusion and integration -- 4 The impact of the urban old-age insurance system on the livelihoods of rural migrant workers -- 5 Temporary labor migration in three cities of the Tibet Autonomous Region -- 6 Life satisfaction of the children of migrant workers in Chinese cities -- PART III International migrants in China and social capital -- 7 The social relations and interactions of black African migrants in China's Guangzhou province -- 8 The making of a new transnational urban space: the Guangzhou African enclave -- 9 Coping with the internationalization of higher education in China -- 10 African migrations, work, and new entrepreneurs: the construction of African trading-posts in Asia -- PART IV Chinese migrants outside China and transnational spaces -- 11 Chinese and Brazilian entrepreneurs in the Portuguese labor market: common entrepreneurial strategies? -- 12 Mapping the new migrants between China and Africa: theoretical and methodological challenges -- 13 New migrants in Europe: the Chinese in Italy in comparative perspective -- 14 Migration, plural economies, and new stratifications in Europe and China -- Index
    Additional Edition: Print version Peilin, Li China's Internal and International Migration Oxford : Taylor & Francis Group,c2012 ISBN 9780415532211
    Language: English
    Keywords: Electronic books
    URL: FULL  ((OIS Credentials Required))
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  • 7
    Online Resource
    Online Resource
    Oxford : Taylor and Francis Group
    UID:
    kobvindex_INT72194
    Format: 1 online resource (172 pages)
    Edition: 1st ed.
    ISBN: 9780789035196 , 9781134622252
    Content: The island of Bali has long been characterized in the West as the last paradise on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important iconsfor tourists and locals alikein Balinese culture and society and explores the growth of this island as an exotic vacation destination. In addition, it offers a firsthand look at many aspects of daily life, a semiotic analysis of its dominant cultural symbols, and insights into tourists' perceptions of Bali. A 30-page photo section offers a unique glimpse at this remarkable island
    Note: Cover -- Bali Tourism -- Title Page -- Copyright Page -- Table of Contents -- About the Author -- Foreword -- Preface -- Acknowledgments -- Introduction: Imagining Bali -- The Imagined Bali and the Real Bali -- Japanese Tourists in Bali: A Case Study -- The Semiotic Nature of the Tourist Experience -- A Very Brief Overview of Semiotics -- Part I: Tourism in Bali -- Chapter 1. The Image of Bali in Guidebooks -- Bali Handbook, 2nd Edition -- Insight's Pocket Guides: Bali -- Bali: Indonesia -- The Rough Guide to Bali andamp -- Lombok, 4th Edition -- Conclusions -- Chapter 2. Bali on the Internet -- Bali Googled -- Bali on Frommer's Forum Site -- Blogging Bali -- Chapter 3. Bali Tourism Statistics -- Direct Foreign Tourist Arrivals to Bali 1973-2003 -- Who Goes to Bali? -- The Importance of Tourism in Bali -- Chapter 4. Is Bali a Southeast Asian Disneyland? -- Cultural Tourism and Touristic Cultures -- New Understandings of Culture -- Can Paradises Change? Adam and Eve in the Garden of Eden -- Is Bali a Kind of Disneyland? -- The Problem of Authenticity -- Bali and the Carnivalesque: A Hypothesis -- A Comparison of Balinese Ceremonial Culture and Carnivalization -- Chapter 5. Hypotheses About Tourism and Bali -- Tourism and the Base/Superstructure Problem -- The Male Gaze and the Tourist Gaze -- "Happy Natives" in Colonized Nations -- A Dilemma for People in "Exotic" Cultures -- Is Bali Postmodern? -- The Four Lifestyles and Bali As a Tourism Destination -- Culture and Personality in Bali -- The Uses and Gratifications of Travel in Bali -- Image and Reality in Bali -- Are the Balinese Charming Schizophrenics? -- Seeing for Myself -- Part II: Semiotic Bali -- Chapter 6. Balinese Symbols and Icons -- Touristic Bali -- Postcards of Bali -- Barong -- Rangda -- Cockfights (Sabungan) -- Women with Towers of Fruit on Their Heads -- The Legong Dance , The Kecak "Monkey" Dance -- Gamelan Orchestras -- Names in Bali -- Balinese Temples (Pura) -- Ubud -- Coda: Bali on My Mind -- Bibliography -- Index
    Additional Edition: Print version Berger, Arthur Asa Bali Tourism Oxford : Taylor & Francis Group,c2013 ISBN 9780789035196
    Language: English
    Keywords: Electronic books
    URL: FULL  ((OIS Credentials Required))
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  • 8
    Online Resource
    Online Resource
    Oxford : Taylor and Francis Group
    UID:
    kobvindex_INT72206
    Format: 1 online resource (144 pages)
    Edition: 1st ed.
    ISBN: 9781611329858 , 9781611329872
    Content: In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance
    Note: Cover -- Half Title -- Title Page -- Copyright Page -- Foreword -- Acknowledgments -- A -- B -- C -- D -- E -- F -- G -- H -- I -- L -- M -- N -- P -- Q -- R -- S -- T -- U -- V -- About the Author
    Additional Edition: Print version Berger, Arthur Asa Dictionary of Advertising and Marketing Concepts Oxford : Taylor & Francis Group,c2013 ISBN 9781611329858
    Language: English
    Keywords: Electronic books
    URL: FULL  ((OIS Credentials Required))
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