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  • Wissenschaftspark Albert Einstein  (3)
  • Berlin International  (2)
  • 2010-2014  (5)
Medientyp
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Bibliothek
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Schlagwörter
  • 1
    Buch
    Buch
    Basingstoke [u.a.] : Palgrave Macmillan
    UID:
    kobvindex_GFZ116632
    Umfang: XVII, 269 S. : Ill., graph. Darst.
    ISBN: 9780230285439
    Serie: think: act : International management knowledge
    Inhalt: Contents: PARTI: THE WORLD GOES GREEN ; 1. The genesis and promise of the green business revolution ; 2. Electric mobility comes of age ; 3. Renewable energy advancing fast ; 4. How a green product lifecycle augments brand value ; 5. Green services are the unsung heroes ; PART II: REGIONAL SPOTLIGHT ; 6. Germany - The greenest of all ; 7. France - Taking a zigzag path ; 8. Iberia - Giants and windmills ; 9. Central and Eastern Europe - Business opportunities abound ; 10. The United States - A chance to reinvent itself ; 11. Brazil - World champion in renewable energy ; 12. China - Green on an unimaginable scale ; 13. Japan - A pioneer trying to set global standards ; 14. India - Cannot afford not to go green ; 15. MENA - A blueprint for sustainable living? ; PART III: MAKING GREEN SUSTAINABLE ; 16. Green finance and the new green gold ; 17. R&D innovation - Developing system solutions ; 18. Qualifications - Investing in education ; Outlook
    Anmerkung: MAB0014.001: PIK B 160-11-0292
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 2
    UID:
    kobvindex_INT0002404
    Umfang: xxiii, 233 pages : , illustrations ; , 24 x 16.5 cm.
    Ausgabe: 4th edition.
    ISBN: 9781442206694 (pbk.) , 1442206691 (pbk.) , 9781442206687 (hbk.) , 1442206683 (hbk.)
    Inhalt: MACHINE-GENERATED SUMMARY NOTE: "Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text."
    Sprache: Englisch
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 3
    Buch
    Buch
    New York, USA ; : McGraw-Hill,
    UID:
    kobvindex_INT0002465
    Umfang: xvi, 267 pages : , richly illustrated ; , 23.5 cm.
    Ausgabe: 4th edition, international edition.
    ISBN: 9780071086080 (pbk.) , 0071086080 (pbk.)
    Inhalt: MACHINE-GENERATED SUMMARY NOTE: "Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made."
    Anmerkung: EDITORIAL NOTE: previous edition: ©2008.
    Sprache: Englisch
    Schlagwort(e): Textbooks
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 4
    Buch
    Buch
    Berkeley : Northbrae Books
    UID:
    kobvindex_GFZ122917
    Umfang: XXIII, 331 S. : Ill., graph. Darst.
    Ausgabe: 1. publ.
    ISBN: 9780985909239
    Inhalt: Contents: 1. Global Climate, 2100 AD ; 2. Current Climate Impacts ; 3. Natural Climate Change ; 4. Unnatural Climate Change ; 5. The United States in Peril ; 6. 'Tipping Point' Perils ; 7. Economic Perils ; 8. Health Perils ; 9. Extreme Weather Perils ; 10. Extinction Perils ; 11. Oceanic Perils ; Conclusions ; Appendixes
    Anmerkung: MAB0014.001: PIK N 076-14-0169
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 5
    Buch
    Buch
    Berkeley : Northbrae Books
    UID:
    kobvindex_GFZ122918
    Umfang: XXV, 105 S.
    Ausgabe: 1. publ.
    ISBN: 9780985909208
    Inhalt: Contents: 1. Climate disinformation ; 2. Think tanks, foundations, and other campaign allies ; 3. Prominent climate myths and what science says about them ; End notes ; Appendix
    Anmerkung: MAB0014.001: PIK N 076-14-0170
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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