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  • Berlin International  (3)
  • Berger, Arthur Asa,  (3)
  • 1
    UID:
    kobvindex_INT0002404
    Format: xxiii, 233 pages : , illustrations ; , 24 x 16.5 cm.
    Edition: 4th edition.
    ISBN: 9781442206694 (pbk.) , 1442206691 (pbk.) , 9781442206687 (hbk.) , 1442206683 (hbk.)
    Content: MACHINE-GENERATED SUMMARY NOTE: "Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text."
    Language: English
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Book
    Book
    New York, USA ; : McGraw-Hill,
    UID:
    kobvindex_INT0002465
    Format: xvi, 267 pages : , richly illustrated ; , 23.5 cm.
    Edition: 4th edition, international edition.
    ISBN: 9780071086080 (pbk.) , 0071086080 (pbk.)
    Content: MACHINE-GENERATED SUMMARY NOTE: "Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made."
    Note: EDITORIAL NOTE: previous edition: ©2008.
    Language: English
    Keywords: Textbooks
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    Online Resource
    Online Resource
    New York :Haworth Hospitality Press,
    UID:
    kobvindex_INTEBC1074682
    Format: xv, 131 pages : , illustrations.
    Edition: Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
    ISBN: 9780203050026 , 9780789021977 , 9780789021984
    Language: English
    Keywords: Electronic books.
    URL: FULL  ((OIS Credentials Required))
    Library Location Call Number Volume/Issue/Year Availability
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