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Creating powerful brands in consumer, service and industrial markets (2003)

De Chernatony, Leslie [Verfasser] ; McDonald, Malcolm [Sonstige] 1938-

Oxford ; Boston [Mass.] : Elsevier/Butterworth-Heinemann

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UID:

b3kat_BV035413700

Format: 1 Online-Ressource (xvii, 467 Seiten) , Illustrationen , 24 cm

Edition: 3rd ed

Edition: Online_Ausgabe Boulder, Colo NetLibrary 2004 E-Books von NetLibrary Sonstige Standardnummer des Gesamttitels: 22382847

ISBN: 1417507845

Note: Includes bibliographical references and index

Additional Edition: Reproduktion von De Chernatony, Leslie Creating powerful brands in consumer, service and industrial markets 2003

Language: English

Subjects: Economics

RVK:

QP 624

Keywords: Markenpolitik ; Markenartikel ; Electronic books. ; Electronic books. ; Electronic books

URL: Volltext

URL: Volltext (Deutschlandweit zugänglich)

Author information: McDonald, Malcolm 1938-

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Stabi Berlin

HWR Berlin

UB Potsdam

EUV Frankfurt

TH Brandenburg

HTW Berlin

BTU Cottbus

TU Berlin

MPI Bildungsforschung

Hertie School

HNE Eberswalde

Book

Marketing by Matrix : [100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern] (1993)

McDonald, Malcolm 1938- ; Leppard, John W.

Wien :Ueberreuter,

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UID:

almafu_BV008344060

Format: 222 S. : graph. Darst.

ISBN: 3-901260-34-X

Uniform Title: Marketing by Matrix

Language: German

Subjects: Economics

RVK:

QP 600

Keywords: Marketing ; Planung ; Matrix ; Marketing ; Matrixorganisation ; Marketingstrategie

Author information: McDonald, Malcolm 1938-

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FU Berlin

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BTU Cottbus

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Marketingpläne : eine Einführung für die praktische Anwendung (2008)

McDonald, Malcolm [Verfasser] 1938-

Heidelberg : Spektrum

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Details

UID:

b3kat_BV035059225

Format: XXVIII, 692 S. , Ill., graph. Darst.

Edition: 6. Aufl. [der engl. Ausg.]

ISBN: 9783827418494 , 3827418496

Uniform Title: Marketing plans

Language: German

Subjects: Economics

RVK:

QP 612

Keywords: Marketingkonzept ; Marketing ; Strategisches Management

URL: Inhaltstext

URL: Inhaltsverzeichnis

Author information: McDonald, Malcolm 1938-

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HWR Berlin

BTU Cottbus

TU Berlin

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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage (1994)

Brown, Linden ; McDonald, Malcolm 1938-

Basingstoke u.a. :Macmillan,

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Details

UID:

almafu_BV009854077

Format: XI, 370 S. : Ill., zahlr. graph. Darst.

Edition: 1. publ.

ISBN: 0-333-61351-1 , 0-333-61350-3

Language: English

Subjects: Economics

RVK:

QP 600

Keywords: Marketing ; Strategisches Management ; Marketing ; Fallstudie ; Wettbewerbsstrategie

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006523032&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: Inhaltsverzeichnis

Author information: McDonald, Malcolm 1938-

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FU Berlin

HWR Berlin

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Der Marketingplan : die Grundlage für Ihren Erfolg (1991)

McDonald, Malcolm 1938-

Wien :Überreuter,

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Details

UID:

almafu_BV005341634

Format: 333 S. : , Ill., graph. Darst.

Edition: 2. Aufl.

ISBN: 3-8000-9139-9

Series Statement: Ueberreuter Wirtschaft

Uniform Title: Marketing plans

Language: German

Subjects: Economics

RVK:

QP 612

Keywords: Marketing ; Strategisches Management ; Marketingkonzept

Author information: McDonald, Malcolm 1938-

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FU Berlin

BTU Cottbus

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Creating powerful brands (2011)

De Chernatony, Leslie [Verfasser] ; McDonald, Malcolm [Verfasser] 1938- ; Wallace, Elaine [Verfasser]

London ; New York, NY : Routledge

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Details

UID:

b3kat_BV036730504

Format: XXV, 483 S. , Ill., graph. Darst.

Edition: 4. ed.

ISBN: 9781856178495

Language: English

Subjects: Economics

RVK:

QP 624

Keywords: Markenpolitik ; Markenartikel

URL: Inhaltsverzeichnis

Author information: McDonald, Malcolm 1938-

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UB Potsdam

HTW Berlin

Book

Der Marketingplan : die Grundlage für Ihren Erfolg (1991)

McDonald, Malcolm [Verfasser] 1938-

Wien : Ueberreuter

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UID:

b3kat_BV004580522

Format: 333 S. , graph. Darst.

ISBN: 3800091399

Series Statement: Ueberreuter-Wirtschaft

Uniform Title: Marketing plans

Language: German

Subjects: Economics

RVK:

QP 600

RVK:

QP 612

Keywords: Marketing ; Strategisches Management ; Marketingkonzept

Author information: McDonald, Malcolm 1938-

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TH Brandenburg

TH Wildau

Online Resource

Market segmentation : how to do it and how to profit from it (2012)

McDonald, Malcolm [Verfasser] 1938- ; Dunbar, Ian [Verfasser]

Chichester : Wiley

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Details

UID:

b3kat_BV040784440

Format: 1 Online-Ressource (xxi, 490 Seiten)

Edition: Revised 4th edition

ISBN: 9781283665100 , 1118432738 , 1118432746 , 1118432754 , 9781118432730 , 9781118432747 , 9781118432754 , 9781119207863 , 111920786X , 1283665107 , 9781283665100

Note: Includes bibliographical references and index

Additional Edition: Erscheint auch als Druck-Ausgabe, Paperback ISBN 1-118-43267-3

Additional Edition: Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-118-43267-9

Language: English

Subjects: Economics

RVK:

QP 621

Keywords: Marktsegmentierung

DOI: 10.1002/9781119207863

URL: Volltext (URL des Erstveröffentlichers)

Author information: McDonald, Malcolm 1938-

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HWR Berlin

TH Wildau

Book

Marketing accountability : a new metrics model to measure marketing effectiveness (2011)

McDonald, Malcolm, 1938- ; Mouncey, Peter

London [u.a.] :Kogan Page,

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Details

UID:

almahu_BV037377329

Format: VIII, 293 S. : , graph. Darst.

Edition: 1. publ. in paperback

ISBN: 978-0-7494-6263-5

Note: Includes bibliographical references and index

Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-0-7494-6335-9

Language: English

Subjects: Economics

RVK:

QP 600

URL: Inhaltsverzeichnis

Author information: McDonald, Malcolm, 1938-

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HU Berlin

HWR Berlin

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Marketing strategies : new approaches, new techniques (1995)

McDonald, Malcolm 1938-

[Oxford] :Pergamon [u.a.],

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Details

UID:

almafu_BV023576481

Format: XIV, 278 S. : graph. Darst.

Edition: 1. ed.

ISBN: 0-08-042572-0

Series Statement: The best of long range planning [Ser. 2, No. 2]

Language: English

Subjects: Economics

RVK:

QP 611

Keywords: Marketing ; Marketingforschung ; Marketingstrategie ; Aufsatzsammlung ; Aufsatzsammlung

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016892200&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: Inhaltsverzeichnis

Author information: McDonald, Malcolm 1938-

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FU Berlin

EUV Frankfurt

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