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  • Berlin International  (2)
  • 2010-2014  (2)
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  • 1
    UID:
    kobvindex_INT0002404
    Umfang: xxiii, 233 pages : , illustrations ; , 24 x 16.5 cm.
    Ausgabe: 4th edition.
    ISBN: 9781442206694 (pbk.) , 1442206691 (pbk.) , 9781442206687 (hbk.) , 1442206683 (hbk.)
    Inhalt: MACHINE-GENERATED SUMMARY NOTE: "Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text."
    Sprache: Englisch
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
  • 2
    Buch
    Buch
    New York, USA ; : McGraw-Hill,
    UID:
    kobvindex_INT0002465
    Umfang: xvi, 267 pages : , richly illustrated ; , 23.5 cm.
    Ausgabe: 4th edition, international edition.
    ISBN: 9780071086080 (pbk.) , 0071086080 (pbk.)
    Inhalt: MACHINE-GENERATED SUMMARY NOTE: "Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made."
    Anmerkung: EDITORIAL NOTE: previous edition: ©2008.
    Sprache: Englisch
    Schlagwort(e): Textbooks
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
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