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  • Alice Salomon HS  (13)
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  • 1
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien Wiesbaden GmbH
    UID:
    b3kat_BV048222818
    Format: 1 Online-Ressource (221 pages)
    ISBN: 9783658294298
    Note: Description based on publisher supplied metadata and other sources , Intro -- Vorwort -- Inhaltsverzeichnis -- 1: Einleitung -- 1.1 Zielsetzung -- 1.2 Vorgehensweise -- 2: Marketing 4.0: Plattformökonomie, Omnichannel, Künstliche Intelligenz und virtuelle Assistenten -- 2.1 Plattformökonomie -- 2.2 Omnichannel -- 2.2.1 Beispiele für Omnichannel -- 2.2.2 Ziele und Chancen von Omnichannel -- 2.3 Künstliche Intelligenz (KI) -- 2.3.1 Wichtigste Teilgebiete der Künstlichen Intelligenz -- 2.3.2 Anwendungsbeispiele von KI im Marketing -- 2.3.3 Marketingunterstützung durch Künstliche Intelligenz -- 2.4 Virtuelle Assistenten -- 2.5 Vielfältige neue Optionen im Marketing 4.0 -- 3: Marketingmix im digitalen Wandel -- 3.1 Produkt -- 3.2 Distribution -- 3.2.1 Absatzkanäle, E-Commerce, virtuelle Marktplätze und Onlineshops -- 3.2.2 Marketinglogistik -- 3.2.3 Marketing und Lieferservice -- 3.2.4 Distribution im digitalen Wandel -- 3.3 Preis -- 3.3.1 Dynamische Preisbildung und kundenindividuelle Preise durch Künstliche Intelligenz -- 3.3.2 Pricing im digitalen Wandel -- 3.4 Kommunikation -- 3.4.1 "Above the line" und "Below the line" in der Digitalisierung -- 3.4.2 Alte und neue Werbeplanung -- 3.4.3 Kommunikation im Wandel der Digitalisierung -- 3.5 Fazit: Marketingmix im digitalen Wandel -- 4: Die Entwicklung zum digitalen, menschenorientierten Marketing 4.0 -- 4.1 Die Erweiterung der 4 Ps auf 7 Ps: People, Processes, Physical Evidence -- 4.2 Integratives Marketing -- 4.3 Dienstleistungsmarketing -- 4.3.1 Der Kunde im Zentrum: im Dienstleistungs-, aber auch im B2B-Marketing -- 4.3.2 Merkmale von Dienstleistungen -- 4.3.3 Schlüsselfaktoren erfolgreicher Leistungsprogramme -- 4.3.4 Kundenzufriedenheit im Service -- 4.4 Erlebnismarketing -- 4.5 Entwicklungsphasen des Marketings im Überblick -- 4.6 Perspektiven aktueller Studien: Der Mensch im Mittelpunkt , 4.6.1 Deloitte Marketing Report 2020: Mensch im Mittelpunkt -- 4.6.2 Human-to-Human-Marketing -- 4.7 Vertrauen als Schlüsselgröße modernen Marketings -- 4.8 Zwischenfazit: Forderungen des menschenzentrierten Marketings 4.0 -- 5: Entscheidungen und Schritte zur Durchdringung internationaler Märkte -- 5.1 Motive und Ziele internationaler Vermarktung festlegen -- 5.2 Situationsanalyse (SWOT-Analyse) -- 5.2.1 Unternehmens- und Ressourcenanalyse (Stärken und Schwächen) -- 5.2.2 Umweltanalyse (Chancen und Risiken) -- 5.3 Optionen des Markteintritts in neue Märkte und Überlegungen zu Kooperationspartnern -- 5.3.1 Kooperationen und Kooperationspartner -- 5.3.2 Kriterien der Auswahl von Kooperationspartnern -- 5.4 Strategische Planung der internationalen Vermarktung -- 5.4.1 Standortbestimmung: Kulturelle Orientierung und Grundtypen internationaler Vermarktungsstrategien -- 5.4.2 Grundtypen internationaler Marketingstrategien -- 5.4.3 Festlegung internationaler Zielmärkte und Zielsegmente -- 5.4.4 Internationale Positionierung von Unternehmen, Marke, Produkten -- 5.4.5 Länderübergreifende Timing-Strategie -- 5.4.6 "Fit" zwischen Strategie und Struktur, Systemen und Kultur des Unternehmens -- 5.5 Operative Planung der internationalen Vermarktung -- 5.6 Marketingplan und Marketingbudget -- 5.7 Implementierung der internationalen Marketingstrategien und Kontrolle -- 6: Internationales und interkulturelles Marketing, Standardisierung und Differenzierung -- 6.1 Internationales und interkulturelles Marketing -- 6.2 Kultur und Konsumentenverhalten -- 6.2.1 Sinnlich wahrnehmbare Kulturunterschiede im Marketing -- 6.2.2 Kulturdimensionen im Marketing -- 6.3 Konvergenz versus Divergenz der Nachfrage -- 6.4 Kulturfreiheit versus Kulturgebundenheit in Management und Marketing -- 6.5 Standardisierung, Anpassung und Differenzierung von Produkten , 6.5.1 Physische Produktattribute -- 6.5.2 Serviceattribute -- 6.5.3 Symbolische Produktattribute -- 6.5.4 Ästhetische und funktionale Produkteigenschaften -- 6.5.5 Differenzierung und Standardisierung technischer Produkte -- 6.6 Internationale Preisstandardisierung und -differenzierung -- 6.7 Standardisierung und Differenzierung der Kommunikation -- 6.8 Standardisierung und Differenzierung in der Distribution -- 7: Globale Markenführung -- 7.1 Herausforderungen der Markenführung und Funktionen von Marken -- 7.2 Markenkommunikation und Positionierung -- 7.3 Markenidentität und Markenwahrnehmung -- 7.4 Standardisierung und Differenzierung von Markenführung und Marken im internationalen Umfeld -- 7.5 Erfolgreiche globale Marken und der Faktor Kultur -- 7.5.1 Best Practice Beispiel Starbucks -- 7.5.2 Best Practice Ikea -- 7.6 Markenherkunft und Einsatz kultureller Assoziationen -- 7.7 Erfolgsfaktoren globaler Markenführung -- 8: Verkauf, Kundenbeziehungen und interkulturelle Verkaufsverhandlungen -- 8.1 Kaufentscheidungen und Kaufrisiken -- 8.2 Käufertypologien -- 8.3 Rollen im Kaufentscheidungsprozess -- 8.4 Verkaufstechniken -- 8.5 Kunden- oder Customer-Relationship-Management (CRM) -- 8.5.1 Bindung bestehender Kunden und Neukundengewinnung -- 8.5.2 Prinzipien modernen Kundenmanagements -- 8.6 Verkaufsverhandlungen mit Partnern aus anderen Kulturen -- 8.6.1 Wo findet die Verkaufsverhandlung statt? -- 8.6.2 Wann und wie lange wird verhandelt? -- 8.6.3 Wer verhandelt? -- 8.6.4 Wer hat Entscheidungsgewalt? -- 8.6.5 Was soll erreicht werden? -- 8.6.6 Wie wird verhandelt? -- 8.7 Integrative und distributive Strategien, interkulturelle Unterschiede in Preisverhandlungen -- 8.7.1 Szenario 1: Intrakulturell "faire", erfolgreiche Preisverhandlung -- 8.7.2 Szenario 2: Andere Erwartungen, problematische Preisverhandlung , 8.7.3 Szenario 3: Erfolgreiche Preisverhandlung in Händlerkulturen -- 8.7.4 Kulturelle Neigungen zu distributiven oder integrativen Verhandlungsstrategien -- 8.8 Verhandlungsstile und Verhandlungsverhalten -- 8.9 Kulturell unterschiedliche Bedeutung von Verträgen -- 9: Ethnomarketing und neue Zielgruppen im Inlandsmarkt: Muslime und Chinesen -- 9.1 Zielgruppenmarketing -- 9.2 Entwicklung und Grundlagen des Ethnomarketings -- 9.3 Muslime als Zielgruppe im Inlandsmarkt -- 9.3.1 Grundlagen des Islam -- 9.3.2 Wichtigste Gebote und Verbote der Muslime -- 9.4 Chancen und Herausforderungen des Islamic Marketing -- 9.4.1 Muslimische Kunden und Halal-Branchen -- 9.4.2 Islamic Banking -- 9.4.3 Herausforderungen des Islamic Marketing: Zertifizierung und Politisierung -- 9.5 Chinesen als Zielgruppe im Inlandsmarkt -- 9.5.1 Kurzes Kulturprofil der Zielgruppe Chinesen -- 9.5.2 Langfristig prägende Weltsicht: Konfuzianismus -- 9.5.3 Präferenzen moderner Chinesen -- 9.5.4 Chinesische Touristen in Deutschland -- 9.6 Chancen und Risiken von "Chinese Marketing": Größeneffekte, Soziale Medien und politisches Bewusstsein -- 10: Zum Schluss: Bedeutungszuwachs von Unternehmenskultur, kultureller Identität und Kulturkompetenz -- 10.1 Kulturelle Identität als Eigenschaft globaler Marken -- 10.2 Organisationskultur oder "Culture Eats Strategy for Breakfast" -- 10.3 Kulturkompetenz -- Literatur -- Zeitschriften -- Internet
    Additional Edition: Erscheint auch als Druck-Ausgabe Gutting, Doris Interkulturelles Marketing Im Digitalen Zeitalter Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2020 ISBN 9783658294281
    Language: German
    Subjects: Economics
    RVK:
    Keywords: Digitalisierung ; Internationales Marketing ; Künstliche Intelligenz ; Markenpolitik ; Marketingmanagement ; Interkulturelles Management
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 2
    UID:
    b3kat_BV046911386
    Format: xi, 654 Seiten , Illustrationen, Karten
    ISBN: 9781594206733 , 9780143110996
    Content: "In May of 1945, German forces surrendered to the Allied powers, effectively putting an end to World War II in Europe. But the aftershocks of this global military conflict did not cease with the signing of truces and peace treaties. Millions of lost and homeless POWs, slave laborers, political prisoners, and concentration camp survivors overwhelmed Germany, a country in complete disarray. British and American soldiers gathered the malnourished and desperate foreigners, and attempted to repatriate them to Poland, Estonia, Latvia, Lithuania, Ukraine, and the USSR. But after exhaustive efforts, there remained over a million displaced persons who either refused to go home or, in the case of many, had no home to which to return. They would spend the next three to five years in displaced persons camps, divided by nationalities, temporary homelands in exile, with their own police forces, churches, schools, newspapers, and medical facilities.
    Content: The international community couldn't agree on the fate of the Last Million, and after a year of fruitless debate and inaction, an International Refugee Organization was created to resettle them in lands suffering from labor shortages. But no nations were willing to accept the 200,000 to 250,000 Jewish men, women, and children who remained trapped in Germany. In 1948, the United States, among the last countries to accept anyone for resettlement, finally passed a Displaced Persons Bill - but as Cold War fears supplanted memories of WWII atrocities, the bill only granted visas to those who were reliably anti-communist, including thousands of former Nazi collaborators, Waffen-SS members, and war criminals, while barring the Jews who were suspected of being Communist sympathizers or agents because they had been recent residents of Soviet-dominated Poland.
    Content: Only after the passage of the controversial UN resolution for the partition of Palestine and Israel's declaration of independence were the remaining Jewish survivors finally able to leave their displaced persons camps in Germany."--
    Note: Hier auch später erschienene, unveränderte Nachdrucke , Includes bibliographical references and index , From Poland and Ukraine : Forced Laborers, 1941-1945 -- From Latvia, Lithuania, Estonia, and Western Ukraine -- From the Concentration and Death Camps -- Alone, Abandoned, Determined, the She'erit Hapletah Organizes -- The Harrison Mission, Report, and Consequences -- The U.S., the UK, the USSR, and UNRRA -- Inside the DP Camps -- "The War Department Is Very Anxious" -- "U.S. Begins Purge in German Camps. Will Weed Out Nazis, -- Fascist Sympathizers and Criminals Among Displaced Persons," -- New York Times, March 10, 1946 -- The Anglo-American Committee of Inquiry Issues Its Report -- The Polish Jews Escape into Germany -- Fiorello La Guardia to the Rescue -- The Death of UNRRA -- "Send Them Here," Life Magazine, September 23, 1946 -- Fact-Finding in Europe -- "The Best Migrant Types" -- "So Difficult of Solution" Jewish Displaced Persons -- "Jewish Immigration Is the Central Issue in Palestine Today" -- "A Noxious Mess Which Defies Digestion" -- "A Shameful Victory for [the] School of Bigotry" -- "Get These People Moving" -- "The Utilization of Refugees from the Soviet Union -- in the U.S. National Interest" -- The Displaced Persons Act of 1950 -- McCarran's Internal Security Act Restricts the Entry of Communist Subversives -- "The Nazis Come In" -- The Gates Open Wide -- Aftermaths
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-0-69840-663-6
    Language: English
    Subjects: History
    RVK:
    RVK:
    Keywords: Osteuropa ; Deutschland ; USA ; Flüchtling ; Vertreibung ; Umsiedlung ; Juden ; Staatenlosigkeit ; Nachkriegszeit ; Geschichte 1940-1950
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  • 3
    UID:
    b3kat_BV049671806
    Format: 1 Online-Ressource
    ISBN: 9789048556731
    Content: Institutions across the globe are increasingly questioned on how their foundations are rooted in colonialism and how they aim to decolonize . The Future of the Dutch Colonial Past provides an overview of critical scholarly reflections on the history of Dutch slavery and colonization, as well as how this translates into critical cultural practices. It also explores possible futures: What can heritage institutions learn from (international) best practices regarding the decolonization of museums? And what role can contemporary artistic practices take in these processes? Through a variety of essays, interventions, interviews, and a roundtable conversation, scholars and cultural practitioners address these complex questions
    Note: Seite 3: This text is here to explain how to read this book. As stated before (on the right), begin reading on the right. Then, when a text block ends, move to the left. Often times this means move to the next page. Which is on your left. Sometimes, however a page will have multiple columns, in which case, you start at the most right column and move one collumn left untill you reach the most left column.
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-94-6372-798-3
    Language: English
    Keywords: Niederlande ; Kolonialismus ; Rezeption ; Geschichte
    URL: Volltext  (kostenfrei)
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  • 4
    UID:
    gbv_1694709094
    Format: 1 Online-Ressource (402 Seiten) , Diagramme
    ISBN: 9783847412571
    Content: This book focuses on current trends, potential challenges and further developments of teacher education and professional development from a theoretical, empirical and practical point of view. It intends to provide valuable and fresh insights from research studies and examples of best practices from Europe and all over the world. The authors deal with the strengths and limitations of different models, strategies, approaches and policies related to teacher education and professional development in and for changing times (digitization, multiculturalism, pressure to perform).
    Note: Includes bibliographical references and index , Diese Publikation ist mit einer Open Access Lizenz veröffentlich worden
    Additional Edition: ISBN 9783847422419
    Additional Edition: Erscheint auch als Druckausgabe ISBN 9783847422419
    Additional Edition: Erscheint auch als Druck-Ausgabe Vereinigung für Lehrerbildung in Europa (2018 : Białystok) Rethinking teacher education for the 21st century Opladen : Verlag Barbara Budrich, 2019 ISBN 3847422413
    Additional Edition: ISBN 9783847422419
    Language: English
    Subjects: Education
    RVK:
    Keywords: Lehrerbildung ; Lehrerbildung ; Geschichte 2000- ; Konferenzschrift
    Author information: Kowalczuk-Walędziak, Marta
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  • 5
    UID:
    b3kat_BV047413115
    Format: 1 Online-Ressource (402 Seiten)
    Edition: 1st ed
    ISBN: 9783847412571
    Content: This book focuses on current trends, potential challenges and further developments of teacher education and professional development from a theoretical, empirical and practical point of view. It intends to provide valuable and fresh insights from research studies and examples of best practices from Europe and all over the world. The authors deal with the strengths and limitations of different models, strategies, approaches and policies related to teacher education and professional development in and for changing times (digitization, multiculturalism, pressure to perform)
    Language: English
    Keywords: Lehrerbildung ; Konferenzschrift
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 6
    Online Resource
    Online Resource
    Bielefeld : transcript Verlag
    UID:
    b3kat_BV047563425
    Format: 1 Online-Ressource (798 Seiten) , 125 SW-Abbildungen, 68 Farbabbildungen
    Edition: 1st ed
    ISBN: 9783839448854
    Series Statement: Mainzer Historische Kulturwissenschaften
    Content: In Early Modern times, techniques of assembling, compiling and arranging pre-existing material were part of the established working methods in many arts. In the world of 18th-century opera, such practices ensured that operas could become a commercial success because the substitution or compilation of arias fitting the singer's abilities proved the best recipe for fulfilling the expectations of audiences. Known as »pasticcios« since the 18th-century, these operas have long been considered inferior patchwork. The volume collects essays that reconsider the pasticcio, contextualize it, define its preconditions, look at its material aspects and uncover its aesthetical principles
    Language: English
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 7
    UID:
    b3kat_BV009975881
    Format: XXV, 197 S.
    Edition: 1. ed.
    ISBN: 0679407200
    Content: In the tradition of his best-selling Brothers and Keepers, which was about himself and his imprisoned brother, John Edgar Wideman ("our most powerful and accomplished artist of the urban black world" - Los Angeles Times Book Review) gives a searingly honest meditation on "fathers, color, roots, time, and language."
    Content: Certain to galvanize national attention, Fatheralong is a fiercely lyrical and revealing memoir that attempts all the while, "among other things, to break out, displace, replace the paradigm of race [America's enduring malaise]." As Wideman puts it: "Teach me who I might be, who you might be - without it."
    Content: From affluent Amherst to blue-collar Pittsburgh to rural South Carolina, here is the story of an American family. Wresting himself free from the shackles of racial ideology, Wideman bravely engages not only the living but also the "ghostlier demarcations" of his family's past, the better to understand who he is today and to heal familial wounds. Fatheralong is a triumphant book of reckoning, an inspiring celebration of homecoming
    Language: English
    Subjects: American Studies
    RVK:
    Keywords: Wideman, John Edgar 1941- ; Vater ; Sohn ; Biografie
    Author information: Wideman, John Edgar 1941-
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  • 8
    UID:
    b3kat_BV047413652
    Format: 1 Online-Ressource (202 Seiten) , 1 b&w line drawings, 4 b&w tables
    Edition: 1st ed
    ISBN: 9783957437495
    Series Statement: Perspektiven der Analytischen Philosophie
    Content: Is it permissible to kill an innocent person against her will in order to prevent several other innocent persons from being killed against their will? The answer to which this essay comes after extensive discussion is - under certain conditions and limitations - affirmative. On the way to this answer, the book offers a comprehensive in-depth discussion of so-called deontic restrictions - that is, the idea of an action's being prohibited in circumstances in which performing it once would be the only way to prevent its being performed multiple times. The book's leading question is whether there is a plausible rationale for deontic restrictions. To this effect, a taxonomy and critical discussions of the most important approaches to justify deontic restrictions are provided - where many of these approaches undergo a deeper examination for the first time ever. In addition, the book clarifies some adjoining questions, such as why deontic restrictions are often perceived as being problematic or how the concept of agent-relativity should best be understood and formalized. Put into broader perspective, the conclusions offered should have a bearing on a number of debates in normative ethics, not least on the debate between deontologists and consequentialist
    Note: mentis
    Language: English
    Subjects: Philosophy
    RVK:
    Keywords: Hochschulschrift ; Hochschulschrift
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: DOI
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  • 9
    UID:
    b3kat_BV048554649
    Format: 1 Online-Ressource (114 Seiten) , PDF 20 Abb
    Edition: 1st ed
    ISBN: 9783258441658
    Content: In times of disruption, venturing becomes a key source of value creation. As new opportunities emerge and existing models fade, entrepreneurs, corporates and investors are eager to explore and exploit those opportunities. Venture governance, i. e. defining, implementing and following a fit-for-purpose model to provide direction and control in the best interest of all stakeholders, plays a crucial role in enabling and ensuring entrepreneurial value creation. This book presents twelve perspectives on the governance of ventures, bringing together viewpoints from both practitioners and academics. It provides practical insights, introduces new perspectives and invites the reader - whether a member of a venture board, an entrepreneur or an investor - to reflect on their own approaches to venture governance
    Note: [1. Auflage 2020]. - Online resource; title from title screen (viewed August 18, 2022)
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9783258481654
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Unternehmensgründung ; Gemeinschaftsunternehmen ; Aufsatzsammlung ; Aufsatzsammlung
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 10
    UID:
    kobvindex_JMB00105787
    Format: XLI, 304 Seiten , Ill.
    ISBN: 9781566569255
    Uniform Title: al- Quds al-utmaniya fi 'l-mudakkirat al-gauhariya eng
    Content: The memoirs of Wasif Jawhariyyeh are a remarkable treasure trove of writings on the life, culture, music, and history of Jerusalem. Spanning over four decades, from 1904 to 1948, they cover a period of enormous and turbulent change in Jerusalem's history, but change lived and recalled from the daily vantage point of the street storyteller. Oud player, music lover and ethnographer, poet, collector, partygoer, satirist, civil servant, local historian, devoted son, husband, father, and person of faith, Wasif viewed the life of his city through multiple roles and lenses. The result is a vibrant, unpredictable, sprawling collection of anecdotes, observations, and yearnings as varied as the city itself. Reflecting the times of Ottoman rule, the British mandate, and the run-up to the founding of the state of Israel, The Storyteller of Jerusalem offers intimate glimpses of people and events, and of forces promoting confined, divisive ethnic and sectarian identities. Yet, through his passionate immersion in the life of the city, Wasif reveals the communitarian ethos that runs so powerfully through Jerusalem's past. And that offers perhaps the best hope for its future.
    Language: English
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