Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
  • Alice Salomon HS  (13)
  • F.-Ebert-Stiftung  (5)
  • TH Brandenburg  (1)
Type of Medium
Language
Region
Library
Subjects(RVK)
Access
  • 1
    Online Resource
    Online Resource
    London : [Verlag nicht ermittelbar] ; Jahrgang 1, Nummer 1 (9. Januar 1888)-Nummer 39358 (30. Dezember 2016)
    UID:
    b3kat_BV037321776
    Format: Online-Ressource
    Edition: Digital. Ausg. London Gale, a Cengage Company Gale primary sources
    Note: Gesehen am 19.11.2021 , Die Nationallizenz umfasst den Zeitraum von 1888-2006 , Reproduktion , The Financial Times began as a City of London news sheet and grew to become one of the best-known and most-respected newspapers in the world. Along the way, the Financial Times - printed on its distinctive salmon-colored paper - has chronicled the critical financial and economic events that shaped the world, from the late nineteenth and entire twentieth centuries to today. This historical archive is a comprehensive, accurate, and unbiased research tool for those studying economic and business history and current affairs of the last 120 years. Initially focused on the global financial and economic issues that were to become the predominant forces of the twentieth century, the Financial Times expanded coverage in the postwar years, reporting on topics such as industry, energy, and international politics. In more recent decades, coverage of management, personal finance, and the arts has been added.An online, fully searchable facsimile, the Financial Times Historical Archive delivers the complete run of the London edition of this internationally known daily paper, from its first issue through 2010 (part 1) and through 2016 (part 2). Every article, advertisement, and market listing is included - shown both individually and in the context of the full page and issue of the day. , Periodizität: 6x wöchentl.
    Additional Edition: Elektronische Reproduktion von Financial times London : [Verlag nicht ermittelbar], 1888-1978 ISSN 0307-1766
    Additional Edition: Elektronische Reproduktion von Financial times / Europe. Europe London : Financial Times Ltd., 1979-
    Additional Edition: Elektronische Reproduktion von FT magazine
    Additional Edition: Elektronische Reproduktion von How to spend it Wien : How to spend it Zeitschriften-Verl., 1999-2007
    Language: English
    Keywords: Großbritannien ; Finanzwirtschaft ; Wirtschaftswissenschaften ; Politik ; Datenbank ; Zeitung ; Zeitschrift ; Online-Ressource ; Zeitschrift ; searchable full text ; Datenbank ; Zeitung
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 2
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien Wiesbaden GmbH
    UID:
    b3kat_BV048222818
    Format: 1 Online-Ressource (221 pages)
    ISBN: 9783658294298
    Note: Description based on publisher supplied metadata and other sources , Intro -- Vorwort -- Inhaltsverzeichnis -- 1: Einleitung -- 1.1 Zielsetzung -- 1.2 Vorgehensweise -- 2: Marketing 4.0: Plattformökonomie, Omnichannel, Künstliche Intelligenz und virtuelle Assistenten -- 2.1 Plattformökonomie -- 2.2 Omnichannel -- 2.2.1 Beispiele für Omnichannel -- 2.2.2 Ziele und Chancen von Omnichannel -- 2.3 Künstliche Intelligenz (KI) -- 2.3.1 Wichtigste Teilgebiete der Künstlichen Intelligenz -- 2.3.2 Anwendungsbeispiele von KI im Marketing -- 2.3.3 Marketingunterstützung durch Künstliche Intelligenz -- 2.4 Virtuelle Assistenten -- 2.5 Vielfältige neue Optionen im Marketing 4.0 -- 3: Marketingmix im digitalen Wandel -- 3.1 Produkt -- 3.2 Distribution -- 3.2.1 Absatzkanäle, E-Commerce, virtuelle Marktplätze und Onlineshops -- 3.2.2 Marketinglogistik -- 3.2.3 Marketing und Lieferservice -- 3.2.4 Distribution im digitalen Wandel -- 3.3 Preis -- 3.3.1 Dynamische Preisbildung und kundenindividuelle Preise durch Künstliche Intelligenz -- 3.3.2 Pricing im digitalen Wandel -- 3.4 Kommunikation -- 3.4.1 "Above the line" und "Below the line" in der Digitalisierung -- 3.4.2 Alte und neue Werbeplanung -- 3.4.3 Kommunikation im Wandel der Digitalisierung -- 3.5 Fazit: Marketingmix im digitalen Wandel -- 4: Die Entwicklung zum digitalen, menschenorientierten Marketing 4.0 -- 4.1 Die Erweiterung der 4 Ps auf 7 Ps: People, Processes, Physical Evidence -- 4.2 Integratives Marketing -- 4.3 Dienstleistungsmarketing -- 4.3.1 Der Kunde im Zentrum: im Dienstleistungs-, aber auch im B2B-Marketing -- 4.3.2 Merkmale von Dienstleistungen -- 4.3.3 Schlüsselfaktoren erfolgreicher Leistungsprogramme -- 4.3.4 Kundenzufriedenheit im Service -- 4.4 Erlebnismarketing -- 4.5 Entwicklungsphasen des Marketings im Überblick -- 4.6 Perspektiven aktueller Studien: Der Mensch im Mittelpunkt , 4.6.1 Deloitte Marketing Report 2020: Mensch im Mittelpunkt -- 4.6.2 Human-to-Human-Marketing -- 4.7 Vertrauen als Schlüsselgröße modernen Marketings -- 4.8 Zwischenfazit: Forderungen des menschenzentrierten Marketings 4.0 -- 5: Entscheidungen und Schritte zur Durchdringung internationaler Märkte -- 5.1 Motive und Ziele internationaler Vermarktung festlegen -- 5.2 Situationsanalyse (SWOT-Analyse) -- 5.2.1 Unternehmens- und Ressourcenanalyse (Stärken und Schwächen) -- 5.2.2 Umweltanalyse (Chancen und Risiken) -- 5.3 Optionen des Markteintritts in neue Märkte und Überlegungen zu Kooperationspartnern -- 5.3.1 Kooperationen und Kooperationspartner -- 5.3.2 Kriterien der Auswahl von Kooperationspartnern -- 5.4 Strategische Planung der internationalen Vermarktung -- 5.4.1 Standortbestimmung: Kulturelle Orientierung und Grundtypen internationaler Vermarktungsstrategien -- 5.4.2 Grundtypen internationaler Marketingstrategien -- 5.4.3 Festlegung internationaler Zielmärkte und Zielsegmente -- 5.4.4 Internationale Positionierung von Unternehmen, Marke, Produkten -- 5.4.5 Länderübergreifende Timing-Strategie -- 5.4.6 "Fit" zwischen Strategie und Struktur, Systemen und Kultur des Unternehmens -- 5.5 Operative Planung der internationalen Vermarktung -- 5.6 Marketingplan und Marketingbudget -- 5.7 Implementierung der internationalen Marketingstrategien und Kontrolle -- 6: Internationales und interkulturelles Marketing, Standardisierung und Differenzierung -- 6.1 Internationales und interkulturelles Marketing -- 6.2 Kultur und Konsumentenverhalten -- 6.2.1 Sinnlich wahrnehmbare Kulturunterschiede im Marketing -- 6.2.2 Kulturdimensionen im Marketing -- 6.3 Konvergenz versus Divergenz der Nachfrage -- 6.4 Kulturfreiheit versus Kulturgebundenheit in Management und Marketing -- 6.5 Standardisierung, Anpassung und Differenzierung von Produkten , 6.5.1 Physische Produktattribute -- 6.5.2 Serviceattribute -- 6.5.3 Symbolische Produktattribute -- 6.5.4 Ästhetische und funktionale Produkteigenschaften -- 6.5.5 Differenzierung und Standardisierung technischer Produkte -- 6.6 Internationale Preisstandardisierung und -differenzierung -- 6.7 Standardisierung und Differenzierung der Kommunikation -- 6.8 Standardisierung und Differenzierung in der Distribution -- 7: Globale Markenführung -- 7.1 Herausforderungen der Markenführung und Funktionen von Marken -- 7.2 Markenkommunikation und Positionierung -- 7.3 Markenidentität und Markenwahrnehmung -- 7.4 Standardisierung und Differenzierung von Markenführung und Marken im internationalen Umfeld -- 7.5 Erfolgreiche globale Marken und der Faktor Kultur -- 7.5.1 Best Practice Beispiel Starbucks -- 7.5.2 Best Practice Ikea -- 7.6 Markenherkunft und Einsatz kultureller Assoziationen -- 7.7 Erfolgsfaktoren globaler Markenführung -- 8: Verkauf, Kundenbeziehungen und interkulturelle Verkaufsverhandlungen -- 8.1 Kaufentscheidungen und Kaufrisiken -- 8.2 Käufertypologien -- 8.3 Rollen im Kaufentscheidungsprozess -- 8.4 Verkaufstechniken -- 8.5 Kunden- oder Customer-Relationship-Management (CRM) -- 8.5.1 Bindung bestehender Kunden und Neukundengewinnung -- 8.5.2 Prinzipien modernen Kundenmanagements -- 8.6 Verkaufsverhandlungen mit Partnern aus anderen Kulturen -- 8.6.1 Wo findet die Verkaufsverhandlung statt? -- 8.6.2 Wann und wie lange wird verhandelt? -- 8.6.3 Wer verhandelt? -- 8.6.4 Wer hat Entscheidungsgewalt? -- 8.6.5 Was soll erreicht werden? -- 8.6.6 Wie wird verhandelt? -- 8.7 Integrative und distributive Strategien, interkulturelle Unterschiede in Preisverhandlungen -- 8.7.1 Szenario 1: Intrakulturell "faire", erfolgreiche Preisverhandlung -- 8.7.2 Szenario 2: Andere Erwartungen, problematische Preisverhandlung , 8.7.3 Szenario 3: Erfolgreiche Preisverhandlung in Händlerkulturen -- 8.7.4 Kulturelle Neigungen zu distributiven oder integrativen Verhandlungsstrategien -- 8.8 Verhandlungsstile und Verhandlungsverhalten -- 8.9 Kulturell unterschiedliche Bedeutung von Verträgen -- 9: Ethnomarketing und neue Zielgruppen im Inlandsmarkt: Muslime und Chinesen -- 9.1 Zielgruppenmarketing -- 9.2 Entwicklung und Grundlagen des Ethnomarketings -- 9.3 Muslime als Zielgruppe im Inlandsmarkt -- 9.3.1 Grundlagen des Islam -- 9.3.2 Wichtigste Gebote und Verbote der Muslime -- 9.4 Chancen und Herausforderungen des Islamic Marketing -- 9.4.1 Muslimische Kunden und Halal-Branchen -- 9.4.2 Islamic Banking -- 9.4.3 Herausforderungen des Islamic Marketing: Zertifizierung und Politisierung -- 9.5 Chinesen als Zielgruppe im Inlandsmarkt -- 9.5.1 Kurzes Kulturprofil der Zielgruppe Chinesen -- 9.5.2 Langfristig prägende Weltsicht: Konfuzianismus -- 9.5.3 Präferenzen moderner Chinesen -- 9.5.4 Chinesische Touristen in Deutschland -- 9.6 Chancen und Risiken von "Chinese Marketing": Größeneffekte, Soziale Medien und politisches Bewusstsein -- 10: Zum Schluss: Bedeutungszuwachs von Unternehmenskultur, kultureller Identität und Kulturkompetenz -- 10.1 Kulturelle Identität als Eigenschaft globaler Marken -- 10.2 Organisationskultur oder "Culture Eats Strategy for Breakfast" -- 10.3 Kulturkompetenz -- Literatur -- Zeitschriften -- Internet
    Additional Edition: Erscheint auch als Druck-Ausgabe Gutting, Doris Interkulturelles Marketing Im Digitalen Zeitalter Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2020 ISBN 9783658294281
    Language: German
    Subjects: Economics
    RVK:
    Keywords: Digitalisierung ; Internationales Marketing ; Künstliche Intelligenz ; Markenpolitik ; Marketingmanagement ; Interkulturelles Management
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 3
    UID:
    b3kat_BV049671806
    Format: 1 Online-Ressource
    ISBN: 9789048556731
    Content: Institutions across the globe are increasingly questioned on how their foundations are rooted in colonialism and how they aim to decolonize . The Future of the Dutch Colonial Past provides an overview of critical scholarly reflections on the history of Dutch slavery and colonization, as well as how this translates into critical cultural practices. It also explores possible futures: What can heritage institutions learn from (international) best practices regarding the decolonization of museums? And what role can contemporary artistic practices take in these processes? Through a variety of essays, interventions, interviews, and a roundtable conversation, scholars and cultural practitioners address these complex questions
    Note: Seite 3: This text is here to explain how to read this book. As stated before (on the right), begin reading on the right. Then, when a text block ends, move to the left. Often times this means move to the next page. Which is on your left. Sometimes, however a page will have multiple columns, in which case, you start at the most right column and move one collumn left untill you reach the most left column.
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-94-6372-798-3
    Language: English
    Keywords: Niederlande ; Kolonialismus ; Rezeption ; Geschichte
    URL: Volltext  (kostenfrei)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 4
    UID:
    b3kat_BV043791421
    Format: XV, 192 Seiten
    ISBN: 9781119212348
    Content: "Case studies and strategies for more effective multi-generational management Clash of the Generations explores this new and increasingly common workplace phenomenon, and provides strategies to help managers navigate this ever more complex maze. Traditionally, older workers would retire and make room for the next generation; instead, Baby Boomers are now prolonging their time in the workplace, yet the successive generations are still coming in. Senior leaders are now left to manage a blended workplace comprised of up to four generations...each with their own ideas of work ethic, work/life balance, long-term career goals, and much more. Management is challenging at the best of times, but the new prevalence of generation gaps...sometimes even layered...add an entirely new dimension to an already complex responsibility. This book presents case studies and interviews with representatives of companies with age-diverse workforces, detailing innovative strategies for smoothing out the bumps and helping everyone work together. Managers have long wished that their positions came with an instruction manual, and this book delivers with a host of effective inter-generational management strategies illustrated by real-world companies. Manage the multi-generation workplace more effectively Navigate the generational culture clash Adopt proven strategies for helping everyone get along Promote a more positive culture amidst clashing expectations Every generation in the workplace has value, each has their own strengths, their own weaknesses, and their own unique talents. Each is indispensable, and when they come together as a synergistic force, they can be unstoppable. Effective management means bringing out the best in your workforce, and the strategies presented in Clash of the Generations help you streamline your varied workforce into a team more valuable than the sum of its parts"...
    Content: "Clash of the Generations details proven strategies that managers and senior leaders can employ to ensure that everyone gets along in the sandbox"...
    Note: Includes bibliographical references and index
    Additional Edition: Erscheint auch als Onlineausgabe, Adobe PDF ISBN 978-1-119-21246-1
    Additional Edition: Erscheint auch als Onlineausgabe, epub ISBN 978-1-119-21247-8
    Language: English
    Subjects: Economics
    RVK:
    RVK:
    RVK:
    Keywords: Personalpolitik ; Belegschaft ; Altersstruktur ; Generationskonflikt
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 5
    UID:
    b3kat_BV044377124
    Format: 1 Online-Ressource
    ISBN: 9781785420160
    Series Statement: Critical Climate Change
    Content: Following on from Theory and the Disappearing Future, Cohen, Colebrook and Miller turn their attention to the eco-critical and environmental humanities’ newest and most fashionable of concepts, the Anthropocene. The question that has escaped focus, as "tipping points" are acknowledged as passed, is how language, mnemo-technologies, and the epistemology of tropes appear to guide the accelerating ecocide, and how that implies a mutation within reading itself—from the era of extinction events.Only in this moment of seeming finality, the authors argue, does there arise an opportunity to be done with mourning and begin reading. Drawing freely on Paul de Man’s theory of reading, anthropomorphism and the sublime, Twilight of the Anthropocene Idols argues for a mode of critical activism liberated from all-too-human joys and anxieties regarding the future. It was quite a few decades ago (1983) that Jurgen Habermas declared that ‘master thinkers had fallen on hard times.’ His pronouncement of hard times was premature. For master thinkers it is the best of times. Not only is the world, supposedly, falling into a complete absence of care, thought and frugality, a few hyper-masters have emerged to tell us that these hard times should be the best of times. It is precisely because we face the end that we should embrace our power to geo-engineer, stage the revolution, return to profound thinking, reinvent the subject, and recognize ourselves fully as one global humanity. Enter anthropos
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-1-78542-015-3
    Language: English
    URL: Volltext  (kostenfrei)
    Author information: Miller, J. Hillis 1928-2021
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 6
    UID:
    b3kat_BV047413115
    Format: 1 Online-Ressource (402 Seiten)
    Edition: 1st ed
    ISBN: 9783847412571
    Content: This book focuses on current trends, potential challenges and further developments of teacher education and professional development from a theoretical, empirical and practical point of view. It intends to provide valuable and fresh insights from research studies and examples of best practices from Europe and all over the world. The authors deal with the strengths and limitations of different models, strategies, approaches and policies related to teacher education and professional development in and for changing times (digitization, multiculturalism, pressure to perform)
    Language: English
    Keywords: Lehrerbildung ; Konferenzschrift
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 7
    Online Resource
    Online Resource
    Bielefeld : transcript Verlag
    UID:
    b3kat_BV047563425
    Format: 1 Online-Ressource (798 Seiten) , 125 SW-Abbildungen, 68 Farbabbildungen
    Edition: 1st ed
    ISBN: 9783839448854
    Series Statement: Mainzer Historische Kulturwissenschaften
    Content: In Early Modern times, techniques of assembling, compiling and arranging pre-existing material were part of the established working methods in many arts. In the world of 18th-century opera, such practices ensured that operas could become a commercial success because the substitution or compilation of arias fitting the singer's abilities proved the best recipe for fulfilling the expectations of audiences. Known as »pasticcios« since the 18th-century, these operas have long been considered inferior patchwork. The volume collects essays that reconsider the pasticcio, contextualize it, define its preconditions, look at its material aspects and uncover its aesthetical principles
    Language: English
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 8
    UID:
    b3kat_BV009975881
    Format: XXV, 197 S.
    Edition: 1. ed.
    ISBN: 0679407200
    Content: In the tradition of his best-selling Brothers and Keepers, which was about himself and his imprisoned brother, John Edgar Wideman ("our most powerful and accomplished artist of the urban black world" - Los Angeles Times Book Review) gives a searingly honest meditation on "fathers, color, roots, time, and language."
    Content: Certain to galvanize national attention, Fatheralong is a fiercely lyrical and revealing memoir that attempts all the while, "among other things, to break out, displace, replace the paradigm of race [America's enduring malaise]." As Wideman puts it: "Teach me who I might be, who you might be - without it."
    Content: From affluent Amherst to blue-collar Pittsburgh to rural South Carolina, here is the story of an American family. Wresting himself free from the shackles of racial ideology, Wideman bravely engages not only the living but also the "ghostlier demarcations" of his family's past, the better to understand who he is today and to heal familial wounds. Fatheralong is a triumphant book of reckoning, an inspiring celebration of homecoming
    Language: English
    Subjects: American Studies
    RVK:
    Keywords: Wideman, John Edgar 1941- ; Vater ; Sohn ; Biografie
    Author information: Wideman, John Edgar 1941-
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 9
    UID:
    b3kat_BV047413652
    Format: 1 Online-Ressource (202 Seiten) , 1 b&w line drawings, 4 b&w tables
    Edition: 1st ed
    ISBN: 9783957437495
    Series Statement: Perspektiven der Analytischen Philosophie
    Content: Is it permissible to kill an innocent person against her will in order to prevent several other innocent persons from being killed against their will? The answer to which this essay comes after extensive discussion is - under certain conditions and limitations - affirmative. On the way to this answer, the book offers a comprehensive in-depth discussion of so-called deontic restrictions - that is, the idea of an action's being prohibited in circumstances in which performing it once would be the only way to prevent its being performed multiple times. The book's leading question is whether there is a plausible rationale for deontic restrictions. To this effect, a taxonomy and critical discussions of the most important approaches to justify deontic restrictions are provided - where many of these approaches undergo a deeper examination for the first time ever. In addition, the book clarifies some adjoining questions, such as why deontic restrictions are often perceived as being problematic or how the concept of agent-relativity should best be understood and formalized. Put into broader perspective, the conclusions offered should have a bearing on a number of debates in normative ethics, not least on the debate between deontologists and consequentialist
    Note: mentis
    Language: English
    Subjects: Philosophy
    RVK:
    Keywords: Hochschulschrift ; Hochschulschrift
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: DOI
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 10
    UID:
    b3kat_BV047493122
    Format: 190 Seiten , 4 Illustrationen (schwarz-weiß)
    ISBN: 9789004501799
    Series Statement: Historical materialism book series volume 238
    Content: "Through a discussion with current perspectives in philosophy of history - especially with a critical approach to Paul Ricœur's work - and a rigorous reading of Marx's oeuvre this book proposes an interpretation of this author's concept and method of historical knowledge. In this sense the examination of his concepts of social space and social time serve to highlight the possibilities of the best Marx in terms of the explanation of the dynamics of complex multilinear development of human societies and of capitalism in particular"
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-90-04-49991-1
    Language: English
    Subjects: Philosophy
    RVK:
    Keywords: Marx, Karl 1818-1883 ; Kapitalismus ; Sozialordnung ; Geschichtsphilosophie
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
Close ⊗
This website uses cookies and the analysis tool Matomo. Further information can be found on the KOBV privacy pages