Kooperativer Bibliotheksverbund

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Format: 1 Online-Ressource (221 pages)

ISBN: 9783658294298

Note: Description based on publisher supplied metadata and other sources , Intro -- Vorwort -- Inhaltsverzeichnis -- 1: Einleitung -- 1.1 Zielsetzung -- 1.2 Vorgehensweise -- 2: Marketing 4.0: Plattformökonomie, Omnichannel, Künstliche Intelligenz und virtuelle Assistenten -- 2.1 Plattformökonomie -- 2.2 Omnichannel -- 2.2.1 Beispiele für Omnichannel -- 2.2.2 Ziele und Chancen von Omnichannel -- 2.3 Künstliche Intelligenz (KI) -- 2.3.1 Wichtigste Teilgebiete der Künstlichen Intelligenz -- 2.3.2 Anwendungsbeispiele von KI im Marketing -- 2.3.3 Marketingunterstützung durch Künstliche Intelligenz -- 2.4 Virtuelle Assistenten -- 2.5 Vielfältige neue Optionen im Marketing 4.0 -- 3: Marketingmix im digitalen Wandel -- 3.1 Produkt -- 3.2 Distribution -- 3.2.1 Absatzkanäle, E-Commerce, virtuelle Marktplätze und Onlineshops -- 3.2.2 Marketinglogistik -- 3.2.3 Marketing und Lieferservice -- 3.2.4 Distribution im digitalen Wandel -- 3.3 Preis -- 3.3.1 Dynamische Preisbildung und kundenindividuelle Preise durch Künstliche Intelligenz -- 3.3.2 Pricing im digitalen Wandel -- 3.4 Kommunikation -- 3.4.1 "Above the line" und "Below the line" in der Digitalisierung -- 3.4.2 Alte und neue Werbeplanung -- 3.4.3 Kommunikation im Wandel der Digitalisierung -- 3.5 Fazit: Marketingmix im digitalen Wandel -- 4: Die Entwicklung zum digitalen, menschenorientierten Marketing 4.0 -- 4.1 Die Erweiterung der 4 Ps auf 7 Ps: People, Processes, Physical Evidence -- 4.2 Integratives Marketing -- 4.3 Dienstleistungsmarketing -- 4.3.1 Der Kunde im Zentrum: im Dienstleistungs-, aber auch im B2B-Marketing -- 4.3.2 Merkmale von Dienstleistungen -- 4.3.3 Schlüsselfaktoren erfolgreicher Leistungsprogramme -- 4.3.4 Kundenzufriedenheit im Service -- 4.4 Erlebnismarketing -- 4.5 Entwicklungsphasen des Marketings im Überblick -- 4.6 Perspektiven aktueller Studien: Der Mensch im Mittelpunkt , 4.6.1 Deloitte Marketing Report 2020: Mensch im Mittelpunkt -- 4.6.2 Human-to-Human-Marketing -- 4.7 Vertrauen als Schlüsselgröße modernen Marketings -- 4.8 Zwischenfazit: Forderungen des menschenzentrierten Marketings 4.0 -- 5: Entscheidungen und Schritte zur Durchdringung internationaler Märkte -- 5.1 Motive und Ziele internationaler Vermarktung festlegen -- 5.2 Situationsanalyse (SWOT-Analyse) -- 5.2.1 Unternehmens- und Ressourcenanalyse (Stärken und Schwächen) -- 5.2.2 Umweltanalyse (Chancen und Risiken) -- 5.3 Optionen des Markteintritts in neue Märkte und Überlegungen zu Kooperationspartnern -- 5.3.1 Kooperationen und Kooperationspartner -- 5.3.2 Kriterien der Auswahl von Kooperationspartnern -- 5.4 Strategische Planung der internationalen Vermarktung -- 5.4.1 Standortbestimmung: Kulturelle Orientierung und Grundtypen internationaler Vermarktungsstrategien -- 5.4.2 Grundtypen internationaler Marketingstrategien -- 5.4.3 Festlegung internationaler Zielmärkte und Zielsegmente -- 5.4.4 Internationale Positionierung von Unternehmen, Marke, Produkten -- 5.4.5 Länderübergreifende Timing-Strategie -- 5.4.6 "Fit" zwischen Strategie und Struktur, Systemen und Kultur des Unternehmens -- 5.5 Operative Planung der internationalen Vermarktung -- 5.6 Marketingplan und Marketingbudget -- 5.7 Implementierung der internationalen Marketingstrategien und Kontrolle -- 6: Internationales und interkulturelles Marketing, Standardisierung und Differenzierung -- 6.1 Internationales und interkulturelles Marketing -- 6.2 Kultur und Konsumentenverhalten -- 6.2.1 Sinnlich wahrnehmbare Kulturunterschiede im Marketing -- 6.2.2 Kulturdimensionen im Marketing -- 6.3 Konvergenz versus Divergenz der Nachfrage -- 6.4 Kulturfreiheit versus Kulturgebundenheit in Management und Marketing -- 6.5 Standardisierung, Anpassung und Differenzierung von Produkten , 6.5.1 Physische Produktattribute -- 6.5.2 Serviceattribute -- 6.5.3 Symbolische Produktattribute -- 6.5.4 Ästhetische und funktionale Produkteigenschaften -- 6.5.5 Differenzierung und Standardisierung technischer Produkte -- 6.6 Internationale Preisstandardisierung und -differenzierung -- 6.7 Standardisierung und Differenzierung der Kommunikation -- 6.8 Standardisierung und Differenzierung in der Distribution -- 7: Globale Markenführung -- 7.1 Herausforderungen der Markenführung und Funktionen von Marken -- 7.2 Markenkommunikation und Positionierung -- 7.3 Markenidentität und Markenwahrnehmung -- 7.4 Standardisierung und Differenzierung von Markenführung und Marken im internationalen Umfeld -- 7.5 Erfolgreiche globale Marken und der Faktor Kultur -- 7.5.1 Best Practice Beispiel Starbucks -- 7.5.2 Best Practice Ikea -- 7.6 Markenherkunft und Einsatz kultureller Assoziationen -- 7.7 Erfolgsfaktoren globaler Markenführung -- 8: Verkauf, Kundenbeziehungen und interkulturelle Verkaufsverhandlungen -- 8.1 Kaufentscheidungen und Kaufrisiken -- 8.2 Käufertypologien -- 8.3 Rollen im Kaufentscheidungsprozess -- 8.4 Verkaufstechniken -- 8.5 Kunden- oder Customer-Relationship-Management (CRM) -- 8.5.1 Bindung bestehender Kunden und Neukundengewinnung -- 8.5.2 Prinzipien modernen Kundenmanagements -- 8.6 Verkaufsverhandlungen mit Partnern aus anderen Kulturen -- 8.6.1 Wo findet die Verkaufsverhandlung statt? -- 8.6.2 Wann und wie lange wird verhandelt? -- 8.6.3 Wer verhandelt? -- 8.6.4 Wer hat Entscheidungsgewalt? -- 8.6.5 Was soll erreicht werden? -- 8.6.6 Wie wird verhandelt? -- 8.7 Integrative und distributive Strategien, interkulturelle Unterschiede in Preisverhandlungen -- 8.7.1 Szenario 1: Intrakulturell "faire", erfolgreiche Preisverhandlung -- 8.7.2 Szenario 2: Andere Erwartungen, problematische Preisverhandlung , 8.7.3 Szenario 3: Erfolgreiche Preisverhandlung in Händlerkulturen -- 8.7.4 Kulturelle Neigungen zu distributiven oder integrativen Verhandlungsstrategien -- 8.8 Verhandlungsstile und Verhandlungsverhalten -- 8.9 Kulturell unterschiedliche Bedeutung von Verträgen -- 9: Ethnomarketing und neue Zielgruppen im Inlandsmarkt: Muslime und Chinesen -- 9.1 Zielgruppenmarketing -- 9.2 Entwicklung und Grundlagen des Ethnomarketings -- 9.3 Muslime als Zielgruppe im Inlandsmarkt -- 9.3.1 Grundlagen des Islam -- 9.3.2 Wichtigste Gebote und Verbote der Muslime -- 9.4 Chancen und Herausforderungen des Islamic Marketing -- 9.4.1 Muslimische Kunden und Halal-Branchen -- 9.4.2 Islamic Banking -- 9.4.3 Herausforderungen des Islamic Marketing: Zertifizierung und Politisierung -- 9.5 Chinesen als Zielgruppe im Inlandsmarkt -- 9.5.1 Kurzes Kulturprofil der Zielgruppe Chinesen -- 9.5.2 Langfristig prägende Weltsicht: Konfuzianismus -- 9.5.3 Präferenzen moderner Chinesen -- 9.5.4 Chinesische Touristen in Deutschland -- 9.6 Chancen und Risiken von "Chinese Marketing": Größeneffekte, Soziale Medien und politisches Bewusstsein -- 10: Zum Schluss: Bedeutungszuwachs von Unternehmenskultur, kultureller Identität und Kulturkompetenz -- 10.1 Kulturelle Identität als Eigenschaft globaler Marken -- 10.2 Organisationskultur oder "Culture Eats Strategy for Breakfast" -- 10.3 Kulturkompetenz -- Literatur -- Zeitschriften -- Internet

Additional Edition: Erscheint auch als Druck-Ausgabe Gutting, Doris Interkulturelles Marketing Im Digitalen Zeitalter Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2020 ISBN 9783658294281

Language: German

Subjects: Economics

Keywords: Digitalisierung ; Internationales Marketing ; Künstliche Intelligenz ; Markenpolitik ; Marketingmanagement ; Interkulturelles Management

URL: Volltext  (URL des Erstveröffentlichers)

URL: lizenzpflichtig

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Format: 1 Online-Ressource (30 Seiten))

Edition: Online-Ausg

Content: Infectious disease outbreaks can exact a high human and economic cost through illness and death. But, as with severe acute respiratory syndrome (SARS) in East Asia in 2003, or the plague outbreak in Surat, India, in 1994, they can also create severe economic disruptions even when there is, ultimately, relatively little illness or death. Such disruptions are commonly the result of uncoordinated and panicky efforts by individuals to avoid becoming infected, of preventive activity. This paper places these "SARS type" effects in the context of research on economic epidemiology, in which behavioral responses to disease risk have both economic and epidemiological consequences. The paper looks in particular at how people form subjective probability judgments about disease risk. Public opinion surveys during the SARS outbreak provide suggestive evidence that people did indeed at times hold excessively high perceptions of the risk of becoming infected, or, if infected, of dying from the disease. The paper discusses research in behavioral economics and the theory of information cascades that may shed light on the origin of such biases. The authors consider whether public information strategies can help reduce unwarranted panic. A preliminary question is why governments often seem to have strong incentives to conceal information about infectious disease outbreaks. The paper reviews recent game-theoretic analysis that clarifies government incentives. An important finding is that government incentives to conceal decline the more numerous are non-official sources of information about a possible disease outbreak. The findings suggest that honesty may indeed be the best public policy under modern conditions of easy mass global communications

Additional Edition: Brahmbhatt, Milan On SARS Type Economic Effects During Infectious Disease Outbreaks

Language: English

Subjects: Economics

URL: Volltext  (URL des Erstveröffentlichers)

URL: Volltext

URL: Volltext  (Deutschlandweit zugänglich)

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Format: 1 Online-Ressource (330 Seiten)

ISBN: 9783030598938

Series Statement: Tourism, Hospitality and Event Management Ser

Note: Description based on publisher supplied metadata and other sources , Intro -- Preface -- Contents -- Editors and Contributors -- Introduction -- Literature -- Development of the Macro-environment of the (Luxury) Tourism Market -- 1 Preliminary Remarks -- 2 Political-Legal Environment -- 3 Economic Environment -- 4 Sociocultural Environment -- 5 Technological Environment -- 6 Ecological-Natural Environment -- 7 Conclusion -- Literature -- Analysis of the Luxury Phenomenon -- 1 Definition and Concepts of Luxury -- 2 Understanding of Luxury in the Course of Time -- 3 Economic Relevance of Luxury Markets -- 4 Future Scenarios of the Luxury Phenomenon -- 5 Study Results on the Travel and Booking Behavior of Luxury Travel Customers -- Literature -- Behavioral Explanations of Luxury Consumption -- 1 Luxury in a Changing Sociocultural Environment -- The Concept of Luxury -- Luxury in Times of Shortage -- The Big Feast -- A Question of Taste -- The Birth of Capitalism from the Spirit of Asceticism -- The Birth of Capitalism from the Spirit of Waste -- Demonstrative Consumption in the Bourgeois Age -- Democratization of Luxury -- Interwar Period -- Post-war Period -- Luxury in Times of Abundance -- Concluding Remark -- 2 Behavioral Explanations for Luxury Consumption -- Introduction -- The Essence of Luxury: It Is All About an Extraordinary Experience -- The Drivers of Luxury Consumption -- Motivational Theories: Luxury and Needs -- Self-Concept: Luxury and Identity -- Experiential Consumption: Luxury and Emotions -- Consumer Value: Luxury and Dimensions of Consumer Value -- Discussion and Implications for Luxury Tourism -- 3 The Purchase Decision and Service Consumption Process for Luxury Goods -- The Creation of Desire -- Introduction -- Luxury and the Creation of Desire -- Desire and the Service Consumption Process -- Pre-purchase Stage -- Service Encounter Stage -- Post-encounter Stage , Discussion and Implications for Luxury Tourism -- 4 Luxury Consumption as a Process of Overcoming Fear -- When Overcoming Fear Provokes a False Understanding of Luxury -- Hunger as a Driving Force for Storage -- Renunciation in Response to Fear of Loss -- Fear of Social Isolation -- The Two Primeval Fears: Being Eaten and Not Being Loved -- Overcoming Fear: A Questionable Luxury -- In Humility Lies the Soul of True Luxury -- 5 Luxury Consumption as a Healing Process -- Luxury Is Unavailable! -- ''Dislocations'' as a Starting Point for a March Stop: A New Definition of Luxury -- People Are Looking for the ''Unavailable'' -- Luxury as a Foretaste of Paradise -- Luxury as Support in the Search for Meaning -- Luxury as an Art of Living and Ethical Responsibility -- Literature -- Marketing Management of Luxury Providers -- 1 Marketing Strategies -- The Marketing Strategy as a Derivation of the Corporate Strategy: Global Versus Multinational -- Corporate and Marketing Strategies in the Luxury Sector -- Marketing Strategies in Tourism -- Components of the Marketing Strategy -- Special Features of Luxury Brands and Products -- Consequences for the Strategy of Luxury Brands -- Luxury Brands in Tourism -- 2 Market Segmentation -- Segmentation Approaches as a Result of the Corporate and Marketing Strategy -- Taking in Account the Sociocultural Aspects -- Demographic Segmentation -- Market Segmentation in the Global Luxury Sector -- Luxury Segments in Tourism -- ''Millennials'' in China -- 3 Marketing Tools -- Product and Service Policy -- The Luxury Product in Tourism -- Pricing Policy -- Role of Pricing Policy in the Luxury Sector -- Communication Policy -- Special Features in the Luxury Sector -- Distribution Policy -- Distribution in the Luxury Sector -- Special Features of Luxury Tourism -- 4 Storytelling in a Digital Age , Mastering the Art of ''Tell, Don't Sell'' -- Language Is Everything -- Entertain and Inform -- Social Media: It Is All About the Storytelling -- Who Is Your Target Audience? -- Become an Influencer in Your Own Right -- Positioning Your Brand Through Your Personality -- Using Sustainability to Boost Your Sex Appeal -- Do Good and Drive Direct Bookings -- 5 Corporate Management in the Luxury Tourism Segment: Example of Top-End Hotels -- The Answer Is Yes. What Is the Question? -- Basic Attitude and Differentiation -- Leadership -- To Like Human Beings -- It Is the Right Person That Makes the Difference -- Praise and Reprimand -- Being a Role Model -- Open-Mindedness -- One Can Expect Royal Behavior from the King -- 6 The Pioneering Force of Luxury Travel -- Adapting a New Concept of Consumption at the Pursuit of Happiness -- Literature -- Luxury and the Tourism Offer -- 1 Current Differentiation Criteria in the Luxury Hotel Industry -- The World Was Shaken ... -- September 11, 2001: Existential Fear Reawakened -- Financial Crisis: Loss of Confidence in Brands -- The Pioneers -- The New Understanding of Luxury -- Distinctive Features: High-End Versus Top-End Hotel Business -- Travel Motive: Accelerate Versus Decelerate -- Lifestyle: Stiff Versus Légère -- Understanding, Not Copying -- Summary -- 2 Interview: Aviation-Beyond First Class -- The Example of Lufthansa Private Jet -- Question 1: How Is the Aviation Market Segmented? Where Does Middle-Class End, Where Does Premium Begin and Where Does Luxury ... -- Question 2: How Do You Define Luxury in the Aviation Segment? -- Question 3: Which Providers with Which Offers Can Be Found in the Luxury Aviation Segment? -- Question 4: What Does the Lufthansa Private Jet Business Model Look Like? -- Question 5: What Are the Main Competitors? , Question 6: What Is the Customer Structure of Lufthansa Private Jet and Its Competitors (Including Regional Distribution, Busi... -- Question 7: What Demands Do Customers Have for the Product? -- Question 8: How Will Demand Develop in the Coming Years? -- Question 9: How Are Customer Expectations Likely to Change Over the Next Few Years? -- Question 10: How Do First-Class Offers of Renowned Airlines Differ from Private Jet Offers? -- Question 11: What Are the Cost Differences Between First Class and Private Jet Products? -- Question 12: How Do You See the Future Development of the General Economic and Social Conditions for the Luxury Aviation Segme... -- 3 Cruises: Beyond Upper Premium -- A Crystal Chandelier Does Not Equal Luxury -- Cruises: When Does a Ship Belong to the Luxury Class? -- Ship Design -- Passenger Capacity -- Cabins -- Lifestyle -- Family Friendliness -- Service -- Gastronomy -- Sports and Wellness -- Entertainment -- Routing -- Dress Code -- Ancillary Costs -- Special Features -- Examples of Shipping Companies in the Luxury Category -- The Niche: Upper Premium -- Ship-in-Ship Concepts -- Boom Segment Expeditions -- Bottom Line -- 4 Road Traffic: The Limousine Service for the Twenty-First Century -- Travelers Prefer Chauffeurs for Longer Distances -- The Requirements -- The Service Mentality -- More than Just Standard -- In the Engine Room -- The Overdue Modernization -- The Next 50 Years -- 5 Rail Transport: Luxury Passenger Trains -- Luxury in the Context of Luxury Train Travel -- Tourism Classification of Luxury Trains and Characteristics -- The World of Luxury Trains: Product Overview -- Rovos Rail -- Seven Stars -- Satisfaction of Needs and Motives by Luxury Trains -- Rail Tourism and the Effects of Luxury Trains -- 6 Tour Operators and Intermediaries -- Of Happy Rats, Priceless Happiness, and the Power of Knowledge , When Luxury Becomes Boring and Self-Evident -- Time Has Become the True Luxury. Luxury Is Quality Time -- Understanding Luxury Correctly: Rethinking Tourism -- Two New Developments Present Travel Agents with New Challenges -- Expert Knowledge Alone Is No Longer Enough for Travel Agents -- Creative, ''Priceless'' Moments for Luxury Customers -- Knowledge Through Trust: Communication on Innovation Course -- Literature -- Luxury Relevance of Selected Megatrends in Tourism -- 1 Sustainability and Luxury -- Luxury Tourism and the Environment -- Luxury in Tourism -- Sustainable Luxury Tourism? -- 2 Digitalization and Luxury -- Luxury or Curse? -- Digital Infrastructure Becomes a Matter of Course -- Artificial Intelligence Destroys Jobs and Social Interaction -- True Luxury Is Immaterial -- Wanted: The True Values -- Data Security and Paparazzi-Free Zones Are Essential -- Summary -- 3 Demographic Change and Luxury -- Age Is En Vogue -- Demographic Change -- The Two Basic Target Group Perspectives and the Five Consumption Generations -- Luxury Understanding of Today's Consumer Generations and Luxury Travel Experience -- 4 Health and Luxury -- Life Invites You -- Luxury Has many Faces -- Health as a Value and Luxury Good -- Offers for Health Versus Offers Against Illness -- The Dream of Eternal Youth and Immortality -- Paradigms Are Changing -- Blue Zones and the Teachings of 100-Year-Olds -- Deceleration: Mindfulness -- Complex Knowledge Experienced Simply -- Simplicity also Becomes a Luxury Good -- Luxury as a Benefit for Health -- Luxury Is a Magical Moment -- Health and Well-Being Are Becoming a New Luxury Trend -- Experience Health: Experience Healing -- Literature -- Analysis, Design, and Future Perspectives of Luxury Features -- 1 ''Me to Me'' Perspective -- Individualization -- Self-Determination -- Transcendence and Self-Development , Peace and Inner Reflection

Additional Edition: Erscheint auch als Druck-Ausgabe Conrady, Roland Luxury Tourism Cham : Springer International Publishing AG,c2020 ISBN 9783030598921

Language: English

Subjects: Economics

Keywords: Aufsatzsammlung

URL: Volltext  (URL des Erstveröffentlichers)

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Format: 1 Online-Ressource (180 Seiten)

ISBN: 9781484265192

Note: Description based on publisher supplied metadata and other sources , Intro -- Contents -- About the Author -- Acknowledgments -- Preface -- How Can Strategic Mindset Help You Achieve Ecommerce Success? -- Goliath Strikes Back Road Map -- Part 1. Exploring Strategic Mindset by Industry -- Part 2. Implications for Leaders -- Part I: Exploring Strategic Mindset by Industry -- Chapter 1: Introduction -- Case Study: Target Stock Soars 91% As Outsider CEO Leads a Five-Year Customer Experience-Focused Transformation -- Introduction -- Case Scenario -- Case Analysis -- Strategic Mindset Research -- Chapter 2: Consumer Electronics -- Strategic Mindsets of Consumer Electronics Industry Winners and Losers -- Consumer Electronics Industry Startup and Incumbent Success and Failure Case Studies -- Success: Amazon Takes the Top Spot in Consumer Electronics Retailing -- Introduction -- Case Scenario -- Case Analysis -- Success: Stock Soars 330% As Outside CEO Creates Meaning for Best Buy Workers and Consumers -- Introduction -- Case Scenario -- Case Analysis -- Failure: Circuit City Files for Bankruptcy After Ignoring Industry Changes -- Introduction -- Case Scenario -- Case Analysis -- Consumer Electronics Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Consumer Electronics Industry Winner? -- Conclusion -- Chapter 3: Video Entertainment -- Strategic Mindsets of Video Entertainment Industry Winners and Losers -- Video Entertainment Industry Startup and Incumbent Success and Failure Case Studies -- Success: Netflix Twice Creates the Future of Video Entertainment -- Introduction -- Case Scenario -- Case Analysis -- Success: Hulu Helps Incumbents Hedge Their Bets As They Define Their Futures -- Introduction -- Case Scenario -- Case Analysis -- Failure: Blockbuster Goes Bankrupt As  Debt-Fueled Deal Doing Delays Its Response to Industry Changes -- Introduction -- Case Scenario -- Case Analysis , Video Entertainment Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Video Entertainment Industry Winner? -- Conclusion -- Chapter 4: Newspapers -- Strategic Mindsets of Newspaper Industry Winners and Losers -- Newspaper Industry Startup and Incumbent Success and Failure Case Studies -- Success: Google's Domination of Digital Advertising Eats the Newspaper Industry -- Introduction -- Case Scenario -- Case Analysis -- Success: The New York Times Creates 800 Million Digital Business -- Introduction -- Case Scenario -- Case Analysis -- Failure: The Denver Post Surrenders to Hedge Fund After Borrowing Too Much -- Introduction -- Case Scenario -- Case Analysis -- Newspaper Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Newspaper Industry Winner? -- Conclusion -- Chapter 5: Groceries -- Strategic Mindsets of Grocery Industry Winners and Losers -- Grocery Industry Startup and Incumbent Success and Failure Case Studies -- Success: Amazon Experiments, Innovates, and Acquires Its Way into Groceries -- Introduction -- Case Scenario -- Case Analysis -- Success: Walmart Builds a Huge Grocery Chain and Carefully Adds Delivery -- Introduction -- Case Scenario -- Case Analysis -- Failure: After 156 Years, A& -- P Goes Bankrupt for the Second and Final Time -- Introduction -- Case Scenario -- Case Analysis -- Grocery Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Grocery Industry Winner? -- Conclusion -- Chapter 6: Furniture -- Strategic Mindsets of Furniture Industry Winners and Losers -- Furniture Industry Startup and Incumbent Success and Failure Case Studies -- Success: IKEA Creates a World-Spanning Furniture Shopping Revolution -- Introduction -- Case Scenario -- Case Analysis -- Success: Wayfair Creates an Online Shopping Powerhouse and Struggles to Cash In -- Introduction , Case Scenario -- Case Analysis -- Failure: After 61 Years, Art Van Furniture Goes Belly Up -- Introduction -- Case Scenario -- Case Analysis -- Furniture Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Furniture Industry Winner? -- Conclusion -- Chapter 7: Logistics -- Strategic Mindsets of Logistics Industry Winners and Losers -- Logistics Industry Startup and Incumbent Success and Failure Case Studies -- Success: Amazon Builds Its Own World-Class Logistics Capability in 23 Years -- Introduction -- Case Scenario -- Case Analysis -- Success: XPO Acquires Its Way to 3PL Success -- Introduction -- Case Scenario -- Case Analysis -- Failure: Heavily Indebted YRC Struggles to Transcend Its Financial Woes -- Introduction -- Case Scenario -- Case Analysis -- Logistics Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Logistics Industry Winner? -- Conclusion -- Part II: Implications for Leaders -- Chapter 8: Leading Through Strategic Mindset -- Strategic Mindsets for Public and Pre-IPO Companies -- How a Change in Strategic Mindset Helps Goliath Strike Back -- A Two-Phased Approach to Leading Through Strategic Mindset -- Develop a Competitive Strategy to Close the Problem or Opportunity Gap -- Closing the Problem Gap -- Closing the Opportunity Gap -- Brainstorm Solutions -- Rank Solutions -- Define Recommendations -- Defend Recommendations -- Assess the Fit Between the CEO's Strategic Mindset and the Competitive Strategy -- Conclusion -- Appendix A: Notes -- Chapter 1: Introduction -- Chapter 2: Consumer Electronics -- Chapter 3: Video Entertainment -- Chapter 4: Newspapers -- Chapter 5: Groceries -- Chapter 6: Furniture -- Chapter 7: Logistics -- Chapter 8: Leading Through Strategic Mindset -- Index

Additional Edition: Erscheint auch als Druck-Ausgabe Cohan, Peter S. Goliath Strikes Back Berkeley, CA : Apress L. P.,c2020 ISBN 9781484265185

Language: English

Subjects: Economics

URL: Volltext  (URL des Erstveröffentlichers)

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Format: 1 Online-Ressource (VIII, 309 Seiten)

Edition: Fifth Edition

ISBN: 9780230628045

Content: Manias, Panics and Crashes , is a scholarly and entertaining account of the way that mismanagement of money and credit has led to financial explosions over the centuries. Covering such topics as the history and anatomy of crises, speculative manias, and the lender of last resort, this book has been hailed as 'a true classic...both timely and timeless.' In this new, updated fifth edition, Kindleberger and Aliber expand upon the ideas presented in the previous edition, and include two new chapters on the real estate price bubble that occurred in Norway, Sweden and Finland at the end of the 1980s, and the three asset price bubbles that occurred between 1985 and 2000 in Japan and other Asian countries. Selected as one of the best investment books of all time by the Financial Times, Manias, Panics and Crashes puts the turbulence of the financial world in perspective

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781403936516

Language: English

Subjects: Economics

Keywords: Weltwirtschaft ; Wirtschaftskrise ; Geschichte ; Finanzwirtschaft ; Krise ; Depression ; Konjunkturzyklus ; Wirtschaftskrise ; Geschichte ; Finanzwirtschaft ; Krise ; Geschichte ; Finanzwirtschaft ; Krise ; Geschichte ; Weltwirtschaft ; Wirtschaftskrise ; Geschichte ; Bankenkrise ; Geschichte ; Geschichte 1720 ; Finanzkrise

DOI: 10.1057/9780230628045

URL: Volltext  (URL des Erstveröffentlichers)

URL: Volltext  (Deutschlandweit zugänglich)

UID:

Format: 307 Seiten , 20 cm

Edition: Originalausgabe, Sonderdruck, Erste Auflage

ISBN: 3518072927 , 9783518072929

Series Statement: Edition Suhrkamp

Content: Ob Bildung, Gesundheit oder Konsum: Über so ziemlich jeden Aspekt unserer Person und unseres Verhaltens werden inzwischen Daten gesammelt. Schritt für Schritt entsteht so eine Gesellschaft der Sternchen, Scores, Likes und Listen, in der alles und jeder ständig vermessen und bewertet wird. Das beginnt beim alljährlichen Hochschulranking, reicht über die Quantified-Self-Bewegung fitnessbegeisterter Großstädter, die über das Internet ihre Bestzeiten miteinander vergleichen, bis hin zur Beurteilung der Effizienz politischer Maßnahmen. Steffen Mau untersucht die Techniken dieser neuen Soziometrie und zeigt ihre Folgen auf. Die Bewertungssysteme der quantifizierten Gesellschaft, so sein zentraler Gedanke, bilden nicht einfach die Ungleichheiten in der Welt ab, sondern sind letztlich mitentscheidend bei der Verteilung von Lebenschancen. „Steffen Mau führt in seinem theorie- und empiriegesättigten Buch den Irrsinn der Verdatung plastisch vor. Seine analytische Stärke besteht darin, dass er die zugrunde liegenden Machtverschiebungen seziert und darlegt, wie eine Technologisierung der Kontrolle stattfindet. Man hätte sich an der Stelle zur Mandatierung der Benennungsmacht gegen Ende des Buchs noch weitere Ausführungen zu den Fragen gewünscht, ob Valorisierungsagenten wie Facebook oder Google überhaupt dazu befugt sind, oder als Rating-Agenturen unserer sozialen Bonität vielleicht nicht schon staatsähnlich geworden sind. Aggregieren Tech-Konzerne nicht auch Herrschaftswissen? Zu diesen Fragen erwartet man weniger von einem Soziologen als von den Politik- und Rechtswissenschaften Antworten, die bisher ausbleiben“ (ZEIT)

Content: "Ob Bildung, Gesundheit oder Konsum: Über so ziemlich jeden Aspekt unserer Person und unseres Verhaltens werden inzwischen Daten gesammelt. Schritt für Schritt entsteht so eine Gesellschaft der Sternchen, Scores, Likes und Listen, in der alles und jeder ständig vermessen und bewertet wird. Das beginnt beim alljährlichen Hochschulranking, reicht über die Quantified-Self-Bewegung fitnessbegeisterter Grossstädter, die über das Internet ihre Bestzeiten miteinander vergleichen, bis hin zur Beurteilung der Effizienz politischer Massnahmen. Steffen Mau untersucht die Techniken dieser neuen Soziometrie und zeigt ihre Folgen auf. Die Bewertungssysteme der quantifizierten Gesellschaft, so sein zentraler Gedanke, bilden nicht einfach die Ungleichheiten in der Welt ab, sondern sind letztlich mitentscheidend bei der Verteilung von Lebenschancen." -- cover

Content: "Whether it is education, health or consumption, data is now gathered about just about every aspect of our person and behavior. This creates a society of asterisks, scores, likes and lists, in which everything and everyone is constantly measured and evaluated. This starts at the annual university campus, reaches over the quantified self-movement of fitness-minded metropolises, which compare their best times over the Internet, to the assessment of the efficiency of political measures. Steffen Mau examines the techniques of this new sociometry and shows its consequences. The evaluation systems of the quantified society, according to his central thought, do not simply represent the inequalities in the world, but are ultimately decisive in the distribution of life chances." -- rough translation of the cover

Note: Hier auch die später erschienenen unveränderten Nachdrucke und Auflagen , Hier auch später erschienene, unveränderte Nachdrucke (in diesem Fall als Auflage bezeichnet)

Additional Edition: Erscheint auch als Online-Ausgabe Mau, Steffen, 1968 - Das metrische Wir Berlin : Suhrkamp, 2017 ISBN 9783518751732

Additional Edition: Erscheint auch als Online-Ausgabe Mau, Steffen, 1968 - Das metrische Wir Berlin : Suhrkamp, 2017 ISBN 9783518751732

Additional Edition: Erscheint auch als Online-Ausgabe Mau, Steffen, 1968 - Das metrische Wir Berlin : Suhrkamp, 2017 ISBN 9783518751732

Language: German

Subjects: Computer Science , Economics , Sociology

Keywords: Big Data ; Datenanalyse ; Data Mining ; Ranking ; Soziale Ungleichheit ; Ungerechtigkeit ; Gesellschaft ; Individuum ; Selbstoptimierung ; Sozialverhalten ; Klassifikation ; Sozialer Wandel ; Soziometrie

URL: Inhaltsverzeichnis

URL: Rezension

URL: Rezension

Author information: Mau, Steffen 1968-

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Format: 1 Online-Ressource (xvi, 215 Seiten) , ill

ISBN: 9781848445185

Note: Includes bibliographical references and index , ch. 1. monetary beliefs and the power of central banks / André Orléan -- ch. 2. Monetary policy in Germany since 1948 : national tradition, international best practice or ideology? / Carl-Ludwig Holtfrerich. -- ch. 3. What objectives for monetary policy? / Benjamin M. Friedman -- ch. 4. Financial stability and monetary policy : a framework / Gerhard Illing -- ch. 5. Coordinating expectations in monetary policy / Stephen Morris and Hyun Song Shin -- ch. 6. Central bank transparency : where, why and with what effects? / Nazire Nergiz Dincer and Barry Eichengreen -- ch. 7. Global imbalances : origins, consequences and possible resolutions / Takatoshi Ito -- ch. 8. Global imbalances : a contemporary 'Rashomon' saga / Nouriel Roubini -- ch. 9. Round table discussion : monetary policy in the new international environment / Patrick Artus ... [et al.] , The number of central banks in the world is approaching 180, a tenfold increase since the beginning of the twentieth century. What lies behind the spread of this economic institution? What underlying process has brought central banks to hold such a key role in economic life today? This book examines from a transatlantic perspective how the central bank has become the bank of banks. Thirteen distinguished economists and central bankers have been brought together to evaluate how central banks work, arrive at their policies, choose their instruments and gauge their success in managing economies, both in times of crisis and periods of growth

Additional Edition: Erscheint auch als Druckausgabe ISBN 1848441088

Additional Edition: Erscheint auch als Druckausgabe ISBN 1848441096

Additional Edition: Erscheint auch als Druckausgabe ISBN 9781848441088

Additional Edition: Erscheint auch als Druckausgabe ISBN 9781848441095

Language: English

Subjects: Economics

Keywords: Notenbank ; Geldpolitik ; Konferenzschrift ; Konferenzschrift

DOI: 10.4337/9781848445185

URL: Volltext  (URL des Erstveröffentlichers)

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URL: Volltext  (Deutschlandweit zugänglich)

URL: Deutschlandweit zugänglich

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Format: 1 Online-Ressource (ix, 257 Seiten) , ill., maps

Edition: 1st ed

ISBN: 9781849501873

Series Statement: Contemporary studies in economic and financial analysis v. 85

Content: The transformation of Ireland from one of the poorer countries in Western Europe to one of the best performing is one of the most remarkable economic success stories in recent times. The ten papers in this collection were presented at a conference at Lehigh University in March 2001. Written from a broad interdisciplinary perspective, the papers collectively discuss the recent evolution of the Irish economy and the factors responsible. They also analyze the problems that rapid growth has generated and the consequent domestic policy challenges in such areas as infrastructure, the environment, education, and social welfare

Note: Papers presented at a conference at Lehigh University, March 2001 , The Irish economy in transition / Vincent G. Munley, Robert J. Thornton -- Fiscal policy and the public finances : creative approaches to pension funding / John McHale -- Privatization of electricity and telecommunications in Ireland / Moore McDowell -- Has Ireland outgrown its clothes? Infrastructural and environmental constraints in Ireland / John Fitz Gerald -- Ireland in the 1990s : the problem of unbalanced regional development / Michael J. Keane -- Ireland's social safety net / Eithne Fitzgerald -- The celtic tiger : a view from the trenches of academia / Michael P. Mortell -- Foreign direct investment : the case of the electronics and pharmaceuticals industries / Joe Durkan -- The Irish economy : recent experience and prospects / Mark Cassidy -- Nurturing indigenous entrepreneurship in Ireland : the case of the it software sector / Connell Fanning, Ciaran Murphy -- Monetary and fiscal policy in EMU / Rodney Thom

Language: English

Subjects: Economics

Keywords: Konferenzschrift

DOI: 10.1016/S1569-3759(2002)85

URL: Volltext  (URL des Erstveröffentlichers)

URL: lizenzpflichtig

URL: lizenzpflichtig

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Format: 1 Online-Ressource (288 Seiten)

ISBN: 9781786354952

Series Statement: Research consumer behavior v. 18

Content: The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times

Note: Prelims -- Part I: The French Revolution: liberté, fraternité, egalité -- Part II: Revolutionizing the market: consumer activism and sustainability -- Part III: The digital revolution

Additional Edition: Erscheint auch als Druckausgabe ISBN 9781786354969

Language: English

Subjects: Economics

Keywords: Verbraucherverhalten ; Multikulturelle Gesellschaft ; Kulturvergleich ; Verbraucherforschung ; Verbraucher ; Kulturtheorie ; Konsumtheorie ; Aufsatzsammlung

DOI: 10.1108/S0885-2111201618

URL: Volltext  (URL des Erstveröffentlichers)

URL: lizenzpflichtig

URL: lizenzpflichtig

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Format: 1 Online-Ressource (324 Seiten) , 21 x 28cm

ISBN: 9789264179080

Series Statement: OECD Health Policy Studies

Content: Over the past decade, many OECD countries have introduced new policies to tackle excessive waiting times for elective surgery with some success. However, in the wake of the recent economic downturn and severe pressures on public budgets, waiting times times may rise again, and it is important to understand which policies work. In addition, the European Union has introduced new regulations to allow patients to seek care in other member states, if there are long delays in treatment. This book provides a framework to understand why there are waiting lists for elective surgery in some OECD countries and not in others. It also describes how waiting times are measured in OECD countries, which differ widely, and makes recommendations for best practice. Finally, it reviews different policy approaches to tackling excessive waiting times. Some countries have introduced guarantees to patients that they will not wait too long for treatment. These policies work only if they are accompanied by sanctions on health providers to ensure the guarantee is met or if they allow greater choice of health-care providers including the private sector. Many countries have also introduced policies to expand supply of surgical services, but these policies have generally not succeeded in the long-term in bringing down waiting times. Given the increasing demand for elective surgery, some countries have experimented with policies to improve priorisation of who is entitled to elective surgery. These policies are promising, but difficult to implement

Language: English

Subjects: Economics

Keywords: Aufsatzsammlung

DOI: 10.1787/9789264179080-en

URL: Volltext  (URL des Erstveröffentlichers)

URL: Volltext

URL: lizenzpflichtig