Kooperativer Bibliotheksverbund

UID:

Format: 1 Online-Ressource (221 pages)

ISBN: 9783658294298

Note: Description based on publisher supplied metadata and other sources , Intro -- Vorwort -- Inhaltsverzeichnis -- 1: Einleitung -- 1.1 Zielsetzung -- 1.2 Vorgehensweise -- 2: Marketing 4.0: Plattformökonomie, Omnichannel, Künstliche Intelligenz und virtuelle Assistenten -- 2.1 Plattformökonomie -- 2.2 Omnichannel -- 2.2.1 Beispiele für Omnichannel -- 2.2.2 Ziele und Chancen von Omnichannel -- 2.3 Künstliche Intelligenz (KI) -- 2.3.1 Wichtigste Teilgebiete der Künstlichen Intelligenz -- 2.3.2 Anwendungsbeispiele von KI im Marketing -- 2.3.3 Marketingunterstützung durch Künstliche Intelligenz -- 2.4 Virtuelle Assistenten -- 2.5 Vielfältige neue Optionen im Marketing 4.0 -- 3: Marketingmix im digitalen Wandel -- 3.1 Produkt -- 3.2 Distribution -- 3.2.1 Absatzkanäle, E-Commerce, virtuelle Marktplätze und Onlineshops -- 3.2.2 Marketinglogistik -- 3.2.3 Marketing und Lieferservice -- 3.2.4 Distribution im digitalen Wandel -- 3.3 Preis -- 3.3.1 Dynamische Preisbildung und kundenindividuelle Preise durch Künstliche Intelligenz -- 3.3.2 Pricing im digitalen Wandel -- 3.4 Kommunikation -- 3.4.1 "Above the line" und "Below the line" in der Digitalisierung -- 3.4.2 Alte und neue Werbeplanung -- 3.4.3 Kommunikation im Wandel der Digitalisierung -- 3.5 Fazit: Marketingmix im digitalen Wandel -- 4: Die Entwicklung zum digitalen, menschenorientierten Marketing 4.0 -- 4.1 Die Erweiterung der 4 Ps auf 7 Ps: People, Processes, Physical Evidence -- 4.2 Integratives Marketing -- 4.3 Dienstleistungsmarketing -- 4.3.1 Der Kunde im Zentrum: im Dienstleistungs-, aber auch im B2B-Marketing -- 4.3.2 Merkmale von Dienstleistungen -- 4.3.3 Schlüsselfaktoren erfolgreicher Leistungsprogramme -- 4.3.4 Kundenzufriedenheit im Service -- 4.4 Erlebnismarketing -- 4.5 Entwicklungsphasen des Marketings im Überblick -- 4.6 Perspektiven aktueller Studien: Der Mensch im Mittelpunkt , 4.6.1 Deloitte Marketing Report 2020: Mensch im Mittelpunkt -- 4.6.2 Human-to-Human-Marketing -- 4.7 Vertrauen als Schlüsselgröße modernen Marketings -- 4.8 Zwischenfazit: Forderungen des menschenzentrierten Marketings 4.0 -- 5: Entscheidungen und Schritte zur Durchdringung internationaler Märkte -- 5.1 Motive und Ziele internationaler Vermarktung festlegen -- 5.2 Situationsanalyse (SWOT-Analyse) -- 5.2.1 Unternehmens- und Ressourcenanalyse (Stärken und Schwächen) -- 5.2.2 Umweltanalyse (Chancen und Risiken) -- 5.3 Optionen des Markteintritts in neue Märkte und Überlegungen zu Kooperationspartnern -- 5.3.1 Kooperationen und Kooperationspartner -- 5.3.2 Kriterien der Auswahl von Kooperationspartnern -- 5.4 Strategische Planung der internationalen Vermarktung -- 5.4.1 Standortbestimmung: Kulturelle Orientierung und Grundtypen internationaler Vermarktungsstrategien -- 5.4.2 Grundtypen internationaler Marketingstrategien -- 5.4.3 Festlegung internationaler Zielmärkte und Zielsegmente -- 5.4.4 Internationale Positionierung von Unternehmen, Marke, Produkten -- 5.4.5 Länderübergreifende Timing-Strategie -- 5.4.6 "Fit" zwischen Strategie und Struktur, Systemen und Kultur des Unternehmens -- 5.5 Operative Planung der internationalen Vermarktung -- 5.6 Marketingplan und Marketingbudget -- 5.7 Implementierung der internationalen Marketingstrategien und Kontrolle -- 6: Internationales und interkulturelles Marketing, Standardisierung und Differenzierung -- 6.1 Internationales und interkulturelles Marketing -- 6.2 Kultur und Konsumentenverhalten -- 6.2.1 Sinnlich wahrnehmbare Kulturunterschiede im Marketing -- 6.2.2 Kulturdimensionen im Marketing -- 6.3 Konvergenz versus Divergenz der Nachfrage -- 6.4 Kulturfreiheit versus Kulturgebundenheit in Management und Marketing -- 6.5 Standardisierung, Anpassung und Differenzierung von Produkten , 6.5.1 Physische Produktattribute -- 6.5.2 Serviceattribute -- 6.5.3 Symbolische Produktattribute -- 6.5.4 Ästhetische und funktionale Produkteigenschaften -- 6.5.5 Differenzierung und Standardisierung technischer Produkte -- 6.6 Internationale Preisstandardisierung und -differenzierung -- 6.7 Standardisierung und Differenzierung der Kommunikation -- 6.8 Standardisierung und Differenzierung in der Distribution -- 7: Globale Markenführung -- 7.1 Herausforderungen der Markenführung und Funktionen von Marken -- 7.2 Markenkommunikation und Positionierung -- 7.3 Markenidentität und Markenwahrnehmung -- 7.4 Standardisierung und Differenzierung von Markenführung und Marken im internationalen Umfeld -- 7.5 Erfolgreiche globale Marken und der Faktor Kultur -- 7.5.1 Best Practice Beispiel Starbucks -- 7.5.2 Best Practice Ikea -- 7.6 Markenherkunft und Einsatz kultureller Assoziationen -- 7.7 Erfolgsfaktoren globaler Markenführung -- 8: Verkauf, Kundenbeziehungen und interkulturelle Verkaufsverhandlungen -- 8.1 Kaufentscheidungen und Kaufrisiken -- 8.2 Käufertypologien -- 8.3 Rollen im Kaufentscheidungsprozess -- 8.4 Verkaufstechniken -- 8.5 Kunden- oder Customer-Relationship-Management (CRM) -- 8.5.1 Bindung bestehender Kunden und Neukundengewinnung -- 8.5.2 Prinzipien modernen Kundenmanagements -- 8.6 Verkaufsverhandlungen mit Partnern aus anderen Kulturen -- 8.6.1 Wo findet die Verkaufsverhandlung statt? -- 8.6.2 Wann und wie lange wird verhandelt? -- 8.6.3 Wer verhandelt? -- 8.6.4 Wer hat Entscheidungsgewalt? -- 8.6.5 Was soll erreicht werden? -- 8.6.6 Wie wird verhandelt? -- 8.7 Integrative und distributive Strategien, interkulturelle Unterschiede in Preisverhandlungen -- 8.7.1 Szenario 1: Intrakulturell "faire", erfolgreiche Preisverhandlung -- 8.7.2 Szenario 2: Andere Erwartungen, problematische Preisverhandlung , 8.7.3 Szenario 3: Erfolgreiche Preisverhandlung in Händlerkulturen -- 8.7.4 Kulturelle Neigungen zu distributiven oder integrativen Verhandlungsstrategien -- 8.8 Verhandlungsstile und Verhandlungsverhalten -- 8.9 Kulturell unterschiedliche Bedeutung von Verträgen -- 9: Ethnomarketing und neue Zielgruppen im Inlandsmarkt: Muslime und Chinesen -- 9.1 Zielgruppenmarketing -- 9.2 Entwicklung und Grundlagen des Ethnomarketings -- 9.3 Muslime als Zielgruppe im Inlandsmarkt -- 9.3.1 Grundlagen des Islam -- 9.3.2 Wichtigste Gebote und Verbote der Muslime -- 9.4 Chancen und Herausforderungen des Islamic Marketing -- 9.4.1 Muslimische Kunden und Halal-Branchen -- 9.4.2 Islamic Banking -- 9.4.3 Herausforderungen des Islamic Marketing: Zertifizierung und Politisierung -- 9.5 Chinesen als Zielgruppe im Inlandsmarkt -- 9.5.1 Kurzes Kulturprofil der Zielgruppe Chinesen -- 9.5.2 Langfristig prägende Weltsicht: Konfuzianismus -- 9.5.3 Präferenzen moderner Chinesen -- 9.5.4 Chinesische Touristen in Deutschland -- 9.6 Chancen und Risiken von "Chinese Marketing": Größeneffekte, Soziale Medien und politisches Bewusstsein -- 10: Zum Schluss: Bedeutungszuwachs von Unternehmenskultur, kultureller Identität und Kulturkompetenz -- 10.1 Kulturelle Identität als Eigenschaft globaler Marken -- 10.2 Organisationskultur oder "Culture Eats Strategy for Breakfast" -- 10.3 Kulturkompetenz -- Literatur -- Zeitschriften -- Internet

Additional Edition: Erscheint auch als Druck-Ausgabe Gutting, Doris Interkulturelles Marketing Im Digitalen Zeitalter Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2020 ISBN 9783658294281

Language: German

Subjects: Economics

Keywords: Digitalisierung ; Internationales Marketing ; Künstliche Intelligenz ; Markenpolitik ; Marketingmanagement ; Interkulturelles Management

URL: Volltext  (URL des Erstveröffentlichers)

URL: lizenzpflichtig

UID:

Format: 1 Online-Ressource (330 Seiten)

ISBN: 9783030598938

Series Statement: Tourism, Hospitality and Event Management Ser

Note: Description based on publisher supplied metadata and other sources , Intro -- Preface -- Contents -- Editors and Contributors -- Introduction -- Literature -- Development of the Macro-environment of the (Luxury) Tourism Market -- 1 Preliminary Remarks -- 2 Political-Legal Environment -- 3 Economic Environment -- 4 Sociocultural Environment -- 5 Technological Environment -- 6 Ecological-Natural Environment -- 7 Conclusion -- Literature -- Analysis of the Luxury Phenomenon -- 1 Definition and Concepts of Luxury -- 2 Understanding of Luxury in the Course of Time -- 3 Economic Relevance of Luxury Markets -- 4 Future Scenarios of the Luxury Phenomenon -- 5 Study Results on the Travel and Booking Behavior of Luxury Travel Customers -- Literature -- Behavioral Explanations of Luxury Consumption -- 1 Luxury in a Changing Sociocultural Environment -- The Concept of Luxury -- Luxury in Times of Shortage -- The Big Feast -- A Question of Taste -- The Birth of Capitalism from the Spirit of Asceticism -- The Birth of Capitalism from the Spirit of Waste -- Demonstrative Consumption in the Bourgeois Age -- Democratization of Luxury -- Interwar Period -- Post-war Period -- Luxury in Times of Abundance -- Concluding Remark -- 2 Behavioral Explanations for Luxury Consumption -- Introduction -- The Essence of Luxury: It Is All About an Extraordinary Experience -- The Drivers of Luxury Consumption -- Motivational Theories: Luxury and Needs -- Self-Concept: Luxury and Identity -- Experiential Consumption: Luxury and Emotions -- Consumer Value: Luxury and Dimensions of Consumer Value -- Discussion and Implications for Luxury Tourism -- 3 The Purchase Decision and Service Consumption Process for Luxury Goods -- The Creation of Desire -- Introduction -- Luxury and the Creation of Desire -- Desire and the Service Consumption Process -- Pre-purchase Stage -- Service Encounter Stage -- Post-encounter Stage , Discussion and Implications for Luxury Tourism -- 4 Luxury Consumption as a Process of Overcoming Fear -- When Overcoming Fear Provokes a False Understanding of Luxury -- Hunger as a Driving Force for Storage -- Renunciation in Response to Fear of Loss -- Fear of Social Isolation -- The Two Primeval Fears: Being Eaten and Not Being Loved -- Overcoming Fear: A Questionable Luxury -- In Humility Lies the Soul of True Luxury -- 5 Luxury Consumption as a Healing Process -- Luxury Is Unavailable! -- ''Dislocations'' as a Starting Point for a March Stop: A New Definition of Luxury -- People Are Looking for the ''Unavailable'' -- Luxury as a Foretaste of Paradise -- Luxury as Support in the Search for Meaning -- Luxury as an Art of Living and Ethical Responsibility -- Literature -- Marketing Management of Luxury Providers -- 1 Marketing Strategies -- The Marketing Strategy as a Derivation of the Corporate Strategy: Global Versus Multinational -- Corporate and Marketing Strategies in the Luxury Sector -- Marketing Strategies in Tourism -- Components of the Marketing Strategy -- Special Features of Luxury Brands and Products -- Consequences for the Strategy of Luxury Brands -- Luxury Brands in Tourism -- 2 Market Segmentation -- Segmentation Approaches as a Result of the Corporate and Marketing Strategy -- Taking in Account the Sociocultural Aspects -- Demographic Segmentation -- Market Segmentation in the Global Luxury Sector -- Luxury Segments in Tourism -- ''Millennials'' in China -- 3 Marketing Tools -- Product and Service Policy -- The Luxury Product in Tourism -- Pricing Policy -- Role of Pricing Policy in the Luxury Sector -- Communication Policy -- Special Features in the Luxury Sector -- Distribution Policy -- Distribution in the Luxury Sector -- Special Features of Luxury Tourism -- 4 Storytelling in a Digital Age , Mastering the Art of ''Tell, Don't Sell'' -- Language Is Everything -- Entertain and Inform -- Social Media: It Is All About the Storytelling -- Who Is Your Target Audience? -- Become an Influencer in Your Own Right -- Positioning Your Brand Through Your Personality -- Using Sustainability to Boost Your Sex Appeal -- Do Good and Drive Direct Bookings -- 5 Corporate Management in the Luxury Tourism Segment: Example of Top-End Hotels -- The Answer Is Yes. What Is the Question? -- Basic Attitude and Differentiation -- Leadership -- To Like Human Beings -- It Is the Right Person That Makes the Difference -- Praise and Reprimand -- Being a Role Model -- Open-Mindedness -- One Can Expect Royal Behavior from the King -- 6 The Pioneering Force of Luxury Travel -- Adapting a New Concept of Consumption at the Pursuit of Happiness -- Literature -- Luxury and the Tourism Offer -- 1 Current Differentiation Criteria in the Luxury Hotel Industry -- The World Was Shaken ... -- September 11, 2001: Existential Fear Reawakened -- Financial Crisis: Loss of Confidence in Brands -- The Pioneers -- The New Understanding of Luxury -- Distinctive Features: High-End Versus Top-End Hotel Business -- Travel Motive: Accelerate Versus Decelerate -- Lifestyle: Stiff Versus Légère -- Understanding, Not Copying -- Summary -- 2 Interview: Aviation-Beyond First Class -- The Example of Lufthansa Private Jet -- Question 1: How Is the Aviation Market Segmented? Where Does Middle-Class End, Where Does Premium Begin and Where Does Luxury ... -- Question 2: How Do You Define Luxury in the Aviation Segment? -- Question 3: Which Providers with Which Offers Can Be Found in the Luxury Aviation Segment? -- Question 4: What Does the Lufthansa Private Jet Business Model Look Like? -- Question 5: What Are the Main Competitors? , Question 6: What Is the Customer Structure of Lufthansa Private Jet and Its Competitors (Including Regional Distribution, Busi... -- Question 7: What Demands Do Customers Have for the Product? -- Question 8: How Will Demand Develop in the Coming Years? -- Question 9: How Are Customer Expectations Likely to Change Over the Next Few Years? -- Question 10: How Do First-Class Offers of Renowned Airlines Differ from Private Jet Offers? -- Question 11: What Are the Cost Differences Between First Class and Private Jet Products? -- Question 12: How Do You See the Future Development of the General Economic and Social Conditions for the Luxury Aviation Segme... -- 3 Cruises: Beyond Upper Premium -- A Crystal Chandelier Does Not Equal Luxury -- Cruises: When Does a Ship Belong to the Luxury Class? -- Ship Design -- Passenger Capacity -- Cabins -- Lifestyle -- Family Friendliness -- Service -- Gastronomy -- Sports and Wellness -- Entertainment -- Routing -- Dress Code -- Ancillary Costs -- Special Features -- Examples of Shipping Companies in the Luxury Category -- The Niche: Upper Premium -- Ship-in-Ship Concepts -- Boom Segment Expeditions -- Bottom Line -- 4 Road Traffic: The Limousine Service for the Twenty-First Century -- Travelers Prefer Chauffeurs for Longer Distances -- The Requirements -- The Service Mentality -- More than Just Standard -- In the Engine Room -- The Overdue Modernization -- The Next 50 Years -- 5 Rail Transport: Luxury Passenger Trains -- Luxury in the Context of Luxury Train Travel -- Tourism Classification of Luxury Trains and Characteristics -- The World of Luxury Trains: Product Overview -- Rovos Rail -- Seven Stars -- Satisfaction of Needs and Motives by Luxury Trains -- Rail Tourism and the Effects of Luxury Trains -- 6 Tour Operators and Intermediaries -- Of Happy Rats, Priceless Happiness, and the Power of Knowledge , When Luxury Becomes Boring and Self-Evident -- Time Has Become the True Luxury. Luxury Is Quality Time -- Understanding Luxury Correctly: Rethinking Tourism -- Two New Developments Present Travel Agents with New Challenges -- Expert Knowledge Alone Is No Longer Enough for Travel Agents -- Creative, ''Priceless'' Moments for Luxury Customers -- Knowledge Through Trust: Communication on Innovation Course -- Literature -- Luxury Relevance of Selected Megatrends in Tourism -- 1 Sustainability and Luxury -- Luxury Tourism and the Environment -- Luxury in Tourism -- Sustainable Luxury Tourism? -- 2 Digitalization and Luxury -- Luxury or Curse? -- Digital Infrastructure Becomes a Matter of Course -- Artificial Intelligence Destroys Jobs and Social Interaction -- True Luxury Is Immaterial -- Wanted: The True Values -- Data Security and Paparazzi-Free Zones Are Essential -- Summary -- 3 Demographic Change and Luxury -- Age Is En Vogue -- Demographic Change -- The Two Basic Target Group Perspectives and the Five Consumption Generations -- Luxury Understanding of Today's Consumer Generations and Luxury Travel Experience -- 4 Health and Luxury -- Life Invites You -- Luxury Has many Faces -- Health as a Value and Luxury Good -- Offers for Health Versus Offers Against Illness -- The Dream of Eternal Youth and Immortality -- Paradigms Are Changing -- Blue Zones and the Teachings of 100-Year-Olds -- Deceleration: Mindfulness -- Complex Knowledge Experienced Simply -- Simplicity also Becomes a Luxury Good -- Luxury as a Benefit for Health -- Luxury Is a Magical Moment -- Health and Well-Being Are Becoming a New Luxury Trend -- Experience Health: Experience Healing -- Literature -- Analysis, Design, and Future Perspectives of Luxury Features -- 1 ''Me to Me'' Perspective -- Individualization -- Self-Determination -- Transcendence and Self-Development , Peace and Inner Reflection

Additional Edition: Erscheint auch als Druck-Ausgabe Conrady, Roland Luxury Tourism Cham : Springer International Publishing AG,c2020 ISBN 9783030598921

Language: English

Subjects: Economics

Keywords: Aufsatzsammlung

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: 1 Online-Ressource (180 Seiten)

ISBN: 9781484265192

Note: Description based on publisher supplied metadata and other sources , Intro -- Contents -- About the Author -- Acknowledgments -- Preface -- How Can Strategic Mindset Help You Achieve Ecommerce Success? -- Goliath Strikes Back Road Map -- Part 1. Exploring Strategic Mindset by Industry -- Part 2. Implications for Leaders -- Part I: Exploring Strategic Mindset by Industry -- Chapter 1: Introduction -- Case Study: Target Stock Soars 91% As Outsider CEO Leads a Five-Year Customer Experience-Focused Transformation -- Introduction -- Case Scenario -- Case Analysis -- Strategic Mindset Research -- Chapter 2: Consumer Electronics -- Strategic Mindsets of Consumer Electronics Industry Winners and Losers -- Consumer Electronics Industry Startup and Incumbent Success and Failure Case Studies -- Success: Amazon Takes the Top Spot in Consumer Electronics Retailing -- Introduction -- Case Scenario -- Case Analysis -- Success: Stock Soars 330% As Outside CEO Creates Meaning for Best Buy Workers and Consumers -- Introduction -- Case Scenario -- Case Analysis -- Failure: Circuit City Files for Bankruptcy After Ignoring Industry Changes -- Introduction -- Case Scenario -- Case Analysis -- Consumer Electronics Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Consumer Electronics Industry Winner? -- Conclusion -- Chapter 3: Video Entertainment -- Strategic Mindsets of Video Entertainment Industry Winners and Losers -- Video Entertainment Industry Startup and Incumbent Success and Failure Case Studies -- Success: Netflix Twice Creates the Future of Video Entertainment -- Introduction -- Case Scenario -- Case Analysis -- Success: Hulu Helps Incumbents Hedge Their Bets As They Define Their Futures -- Introduction -- Case Scenario -- Case Analysis -- Failure: Blockbuster Goes Bankrupt As  Debt-Fueled Deal Doing Delays Its Response to Industry Changes -- Introduction -- Case Scenario -- Case Analysis , Video Entertainment Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Video Entertainment Industry Winner? -- Conclusion -- Chapter 4: Newspapers -- Strategic Mindsets of Newspaper Industry Winners and Losers -- Newspaper Industry Startup and Incumbent Success and Failure Case Studies -- Success: Google's Domination of Digital Advertising Eats the Newspaper Industry -- Introduction -- Case Scenario -- Case Analysis -- Success: The New York Times Creates 800 Million Digital Business -- Introduction -- Case Scenario -- Case Analysis -- Failure: The Denver Post Surrenders to Hedge Fund After Borrowing Too Much -- Introduction -- Case Scenario -- Case Analysis -- Newspaper Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Newspaper Industry Winner? -- Conclusion -- Chapter 5: Groceries -- Strategic Mindsets of Grocery Industry Winners and Losers -- Grocery Industry Startup and Incumbent Success and Failure Case Studies -- Success: Amazon Experiments, Innovates, and Acquires Its Way into Groceries -- Introduction -- Case Scenario -- Case Analysis -- Success: Walmart Builds a Huge Grocery Chain and Carefully Adds Delivery -- Introduction -- Case Scenario -- Case Analysis -- Failure: After 156 Years, A& -- P Goes Bankrupt for the Second and Final Time -- Introduction -- Case Scenario -- Case Analysis -- Grocery Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Grocery Industry Winner? -- Conclusion -- Chapter 6: Furniture -- Strategic Mindsets of Furniture Industry Winners and Losers -- Furniture Industry Startup and Incumbent Success and Failure Case Studies -- Success: IKEA Creates a World-Spanning Furniture Shopping Revolution -- Introduction -- Case Scenario -- Case Analysis -- Success: Wayfair Creates an Online Shopping Powerhouse and Struggles to Cash In -- Introduction , Case Scenario -- Case Analysis -- Failure: After 61 Years, Art Van Furniture Goes Belly Up -- Introduction -- Case Scenario -- Case Analysis -- Furniture Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Furniture Industry Winner? -- Conclusion -- Chapter 7: Logistics -- Strategic Mindsets of Logistics Industry Winners and Losers -- Logistics Industry Startup and Incumbent Success and Failure Case Studies -- Success: Amazon Builds Its Own World-Class Logistics Capability in 23 Years -- Introduction -- Case Scenario -- Case Analysis -- Success: XPO Acquires Its Way to 3PL Success -- Introduction -- Case Scenario -- Case Analysis -- Failure: Heavily Indebted YRC Struggles to Transcend Its Financial Woes -- Introduction -- Case Scenario -- Case Analysis -- Logistics Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Logistics Industry Winner? -- Conclusion -- Part II: Implications for Leaders -- Chapter 8: Leading Through Strategic Mindset -- Strategic Mindsets for Public and Pre-IPO Companies -- How a Change in Strategic Mindset Helps Goliath Strike Back -- A Two-Phased Approach to Leading Through Strategic Mindset -- Develop a Competitive Strategy to Close the Problem or Opportunity Gap -- Closing the Problem Gap -- Closing the Opportunity Gap -- Brainstorm Solutions -- Rank Solutions -- Define Recommendations -- Defend Recommendations -- Assess the Fit Between the CEO's Strategic Mindset and the Competitive Strategy -- Conclusion -- Appendix A: Notes -- Chapter 1: Introduction -- Chapter 2: Consumer Electronics -- Chapter 3: Video Entertainment -- Chapter 4: Newspapers -- Chapter 5: Groceries -- Chapter 6: Furniture -- Chapter 7: Logistics -- Chapter 8: Leading Through Strategic Mindset -- Index

Additional Edition: Erscheint auch als Druck-Ausgabe Cohan, Peter S. Goliath Strikes Back Berkeley, CA : Apress L. P.,c2020 ISBN 9781484265185

Language: English

Subjects: Economics

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: XXII, 622 S.

Edition: 1. ed.

ISBN: 9780199605064 , 9780198753032 , 0199605068

Series Statement: Oxford handbooks

Content: Adam Smith (1721-90) is a thinker with a distinctive perspective on human behaviour and social institutions. He is best known as the author of the 'An Inquiry into the Nature' and 'Causes of the Wealth of Nations' (1776). Yet his work is name-checked more often than it is read and then typically it is of an uninformed nature; that he is an apologist for capitalism, a forceful promoter of self-interest, a defender of greed and a critic of any 'interference' in market transactions. To offset this caricature, this 'Handbook' provides an informed portrait. Drawing on the expertise of leading Smith scholars from around the world, it reflects the depth and breadth of Smith's intellectual interests. After an introductory outline chapter on Smith's life and times, the volume comprises 28 new essays divided into seven parts. Five sections are devoted to particular themes in Smith's corpus - his views on Language, Art and Culture; his Moral Philosophy; his Economic thought, his discussions of History and Politics and his analyses of Social Relations

Note: Hier auch später erschienene, unveränderte Nachdrucke

Language: English

Subjects: Economics , Political Science , Philosophy , English Studies

Keywords: Smith, Adam 1723-1790 ; Aufsatzsammlung ; Handbuch ; Aufsatzsammlung

URL: Inhaltsverzeichnis

URL: Klappentext

URL: Inhaltsverzeichnis

UID:

Format: X, 226 S.

ISBN: 3456820348 , 0889370796

Content: "This is a practical book for people under pressure at work. Drawing on their experience as consultants to many organizations, big and small, in both the public and private sectors, the authors have worked out a thoughtful yet down-to-earth framework which employees, managers, and business owners can use to help themselves become more productive, more confident, and possibly at the same time more at ease with themselves and their operating environment." "In today's world of downsizing, increasing international competitiveness, and often mixed ethical messages, many pressures can challenge one's own basic values. In contrast to numerous inherently optimistic theories of organizational effectiveness, reality is often very difficult, and at times seemingly hopeless. This book recognizes these pressures, and lays out an approach to help readers assume more responsibility, improve their self-confidence, and develop greater skill in self management." "In the final section it also extends these relatively internal concepts to specific techniques which can be used in managing others. Tackling the question of authority and leadership from a self management perspective quickly produces specific steps which can be of assistance to a wide variety of managers. Particularly addressed are the issues of how to best employ personal power in organizations, and how the concept of performance appraisal needs to be reexamined in the light of a self management approach."--Jacket.

Note: Literaturverz. S. 215 - 219

Language: English

Subjects: Economics , Sociology

Keywords: Organisationsentwicklung ; Selbstmanagement

URL: Inhaltsverzeichnis

UID:

Format: XV, 192 Seiten

ISBN: 9781119212348

Content: "Case studies and strategies for more effective multi-generational management Clash of the Generations explores this new and increasingly common workplace phenomenon, and provides strategies to help managers navigate this ever more complex maze. Traditionally, older workers would retire and make room for the next generation; instead, Baby Boomers are now prolonging their time in the workplace, yet the successive generations are still coming in. Senior leaders are now left to manage a blended workplace comprised of up to four generations...each with their own ideas of work ethic, work/life balance, long-term career goals, and much more. Management is challenging at the best of times, but the new prevalence of generation gaps...sometimes even layered...add an entirely new dimension to an already complex responsibility. This book presents case studies and interviews with representatives of companies with age-diverse workforces, detailing innovative strategies for smoothing out the bumps and helping everyone work together. Managers have long wished that their positions came with an instruction manual, and this book delivers with a host of effective inter-generational management strategies illustrated by real-world companies. Manage the multi-generation workplace more effectively Navigate the generational culture clash Adopt proven strategies for helping everyone get along Promote a more positive culture amidst clashing expectations Every generation in the workplace has value, each has their own strengths, their own weaknesses, and their own unique talents. Each is indispensable, and when they come together as a synergistic force, they can be unstoppable. Effective management means bringing out the best in your workforce, and the strategies presented in Clash of the Generations help you streamline your varied workforce into a team more valuable than the sum of its parts"...

Content: "Clash of the Generations details proven strategies that managers and senior leaders can employ to ensure that everyone gets along in the sandbox"...

Note: Includes bibliographical references and index

Additional Edition: Erscheint auch als Onlineausgabe, Adobe PDF ISBN 978-1-119-21246-1

Additional Edition: Erscheint auch als Onlineausgabe, epub ISBN 978-1-119-21247-8

Language: English

Subjects: Economics

Keywords: Personalpolitik ; Belegschaft ; Altersstruktur ; Generationskonflikt

URL: Inhaltsverzeichnis

URL: Inhaltsverzeichnis

UID:

Format: XI, 237 S.

Edition: 2. ed.

ISBN: 9780230237438 , 9780230237445

Series Statement: International political economy series

Content: "Since the first edition, there have been fundamental changes in the Irish growth model. The sudden collapse of the Irish economy in 2008 raises questions such as: why the sudden and deep decline in economic growth? What are the prospects for a return to growth? This book proves yet again to be the definitive work on the Celtic Tiger"--Provided by publisher

Note: Rev. ed. of: The Celtic tiger in distress. 2002 , Includes bibliographical references and index , Introduction : the collapse of the Irish model -- Before the Tiger -- Assessing the boom -- Best of times? -- Dominant readings -- Critical readings -- Elaborating theory -- State : developmental or competition? -- Market : neo-liberalism Irish style -- Society : vulnerability and control -- Options

Language: English

Subjects: Economics

Keywords: Irland ; Wirtschaftsentwicklung

URL: Inhaltsverzeichnis

URL: Inhaltsverzeichnis

URL: Cover

UID:

Format: xvi, 444 Seiten , Diagramme

ISBN: 9781324005018

Content: "An accessible, compelling introduction to today's major policy issues from columnist, best-selling author, and Nobel Prize-winning economist Paul Krugman. There is no better guide than Paul Krugman to basic economics, the ideas that animate much of our public policy. Likewise, there is no better foe of zombie economics, the misunderstandings that just won't die. This delightful new book finds Krugman at his best, turning readers into intelligent consumers of the daily news with quick, vivid sketches of the key concepts behind taxes, health care, international trade, and more. Arguing with Zombies will put Krugman at the front of the debate in the 2020 election year. Building on and expanding his New York Times columns and other writings, it contains short, accessible chapters on topics including the fight for national health care in the United States, the housing bubble and financial meltdown of 2007- 2008, the European Union and Brexit, the attack on Social Security, and the fraudulent argument- the ultimate zombie- that tax cuts for the rich will benefit all"--

Note: Enthält Index

Additional Edition: Erscheint auch als Online-Ausgabe, EPUB

Additional Edition: 9781324005025

Language: English

Subjects: Economics

Keywords: USA ; Wirtschaftspolitik ; Sozialpolitik

URL: Inhaltsverzeichnis

Author information: Krugman, Paul R. 1953-

UID:

Format: XII, 75 S. , graph. Darst.

ISBN: 0080379672

Series Statement: Hume paper 16

Language: English

Subjects: Economics

Keywords: Mitbestimmung

UID:

Format: xxxv, 290 Seiten , Illustrationen, Diagramme

Edition: Second edition

ISBN: 9781292232546 , 1292232544

Series Statement: The FT Guides

Additional Edition: Erscheint auch als Online-Ausgabe, PDF ISBN 978-1-292-23255-3

Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 978-1-292-23256-0

Language: English

Subjects: Economics